Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![freshfarm-4c_R]()
![anye]()
![exp-logo]()
![PICOBRAVO-logo]()
![new_hapcofarms_stackedlogo]()
![GoldenBasilFarm_Logo]()
![FarmacopiaFarms]()
![vickfamilyfarms-pmg]()
![schwartz-4c]()
![Ratto Logo]()
Fresh Farms HQ
Overview
(13)
(5)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Deciduous Fruit:
Grapes
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Poblano Peppers, Zucchini Squash
Anye Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
San Diego, 92154
California
Tropical Fruit:
Hass Avocados
Cooking Vegetables:
White Onions
Citrus:
Persian Limes
Salad Vegetables:
Red Plum/Roma Tomatoes
Exp Group LLC
Overview
(10)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
North Bergen, 07047
New Jersey
Citrus:
Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Avocados, Hass Avocados, Bananas, Carambola, Coconuts, Mangoes
Pico Bravo LLC
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter
Location HQ:
Las Cruces, 88011-5213
New Mexico
Cooking Vegetables:
Onions, Bulb, Peppers, Chili, Anaheim Peppers, Jalapeño Peppers
Specialties:
Tomatillo
Hapco Farms LLC
Overview
(9)
(0)
(6)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Westhampton Beach, 11978
New York
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Asparagus, Cauliflower, Potatoes, Yellow Onions, Red Onions
Salad Vegetables:
Broccoli
Organic Produce:
Organic Onions, Bulb, Organic Potatoes
GOLDEN BASIL FARM LLC
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Aiea, 96701
Hawaii
Cooking Vegetables:
Herbs, Basil
Farmacopia Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Montgomery, 77356
Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
Vick Family Farms
Overview
(3)
(0)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Wilson, 27896
North Carolina
Organic Produce:
Organic Sweet Potatoes
Cooking Vegetables:
Bicolor Sweet Corn, Orange-Flesh Sweet Potatoes, Sweet Potatoes
Schwartz, Ben B., & Sons, Inc.
Overview
(12)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler,
Trucking
Location HQ:
Detroit, 48209-2977
Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
Ratto Bros., Inc.
Overview
(8)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler,
Processor
Location HQ:
Modesto, 95358
California
Cooking Vegetables:
Celery Root, Leeks, Parsnips, Radicchio, Rutabagas, Turnips
Specialties:
Cardoon, Daikon, Lo Bok, Rapini
