Citrus
Sales Strategies
- Don’t let the need to peel or juice keep consumers from buying citrus. Include citrus peelers, juicers and zesters alongside oranges and specialty citrus.
- Encourage consumers to think of citrus as a breakfast, lunch and dinner food by cross-merchandising citrus with breakfast foods, salad fixings, juicing supplies and even meat or fish.
- Nothing encourages shoppers to try something new like tasting it for themselves. Offer samples of premium-priced specialty citrus to tempt consumers’ taste buds.
- Take advantage of the winter months when citrus is king of the produce department. Offer plenty of promotions to keep those oranges, lemons and grapefruit moving out the door.
- Health-conscious consumers love citrus because they offer plenty of health benefits while being tasty and refreshing. Play up citrus’ health benefits in ads and promotions.
- Citrus has long been a part of Christmas traditions. Oranges were a regular item to find in the bottom of a stocking in years gone by. Play on that association to keep oranges and other specialty citrus flying of the shelf during the holidays. Include citrus in gift boxes at the holidays.
- Encourage shoppers to think about citrus as a part of the holiday meal in a fruit salad or as part of a fruit and vegetable tray. You can even boost sales by offering decorating ideas with citrus. An orange covered with cloves makes a fragrant, traditional addition to any Christmas tree. Keep the leaves on some specialty citrus to add a holiday flair to the produce department.
Dynamic Displays
- Citrus adds both color and aroma to your winter produce department. Make citrus the first thing consumers see when they walk into your produce department during peak season. Eye-catching displays will increase impulse sales.
- Keep youngsters in mind and offer smaller sizes of citrus, like easy-peel varieties, to encourage putting them in the lunchbox. Offer a variety of sizes and varieties to appeal to all consumers.
- Include lemons and limes in your citrus displays. They add a useful color break and having them prominently displayed can boost sales.
- Clementines are a favorite of young and old alike. The easy-to-peel small citrus fruits are an easy snack for those of any age. Keep your shelves stocked when they are in peak season. Offer bags or boxes of the sweet treat.
- Include recipes for citrus on your display. Most consumers think of citrus only as a snack. Remind shoppers they make a tasty addition to salads and as flavoring for meat.
- Specialty citrus can add something special to your citrus display. Be sure to use signs to inform consumers about the traits of each type of citrus. Use an Amazon.com strategy by offering an “If you like this, try this” sign.
Perfect Pricing
- Offer promotional pricing during peak season to draw consumers into the produce department.
- Citrus can be priced by the piece or by the pound. Pricing expectations often differ by region of the country.
- Offer competitive pricing on both bagged and bulk product as many consumers perceive packaged citrus as a better value.
Back to Filters
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Anye Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
San Diego, 92154
California
Tropical Fruit:
Hass Avocados
Cooking Vegetables:
White Onions
Citrus:
Persian Limes
Salad Vegetables:
Red Plum/Roma Tomatoes
Royal Vista Marketing Inc
Overview
(6)
(0)
(4)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Visalia, 93291
California
Citrus:
Navel Oranges, Valencia Oranges, Cara Cara Oranges, Grapefruit, Clementines / Mandarins / Tangerines, Lemons
Deciduous Fruit:
Grapes
Stone Fruit:
Peaches, Plums
Exp Group LLC
Overview
(10)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
North Bergen, 07047
New Jersey
Citrus:
Lemons, Limes, Oranges
Melons:
Watermelon
Tropical Fruit:
Avocados, Hass Avocados, Bananas, Carambola, Coconuts, Mangoes
Murguia Fruit Company Inc
Overview
(6)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kingsburg, 93631-9431
California
Berries:
Strawberries, Blackberries, Blueberries, Red Raspberries
Citrus:
Melogold, Pummelo, Ruby Red Grapefruit, Meyer Lemons, Seedless Lemons, Blood Oranges
Farmacopia Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Montgomery, 77356
Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
Wonderful Citrus Co HQ
Overview
(37)
(0)
(6)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Delano, 93215
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Cara Cara Oranges, Blood Oranges
Nuts:
Almonds, Pistachios
D Produce Company LLC
Overview
(5)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Coral Gables, 33134
Florida
Citrus:
Lemons, Eureka/Lisbon Lemons, Meyer Lemons, Key Limes, Limes, Persian Limes
Tropical Fruit:
Tommy Atkins Mangoes, Haden Mangoes, Kent Mangoes, Keitt Mangoes
Schwartz, Ben B., & Sons, Inc.
Overview
(12)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler,
Trucking
Location HQ:
Detroit, 48209-2977
Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
Nanak Produce & Marketing Inc
Overview
(5)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Richwood, 08074
New Jersey
Berries:
Blueberries
Citrus:
Melogold, Oro Blanco, Pummelo, Pink Grapefruit, Cocktail Grapefruit, Ruby Red Grapefruit, White Grapefruit, Eureka/Lisbon Lemons, Meyer Lemons
Sunkist Growers Inc HQ
Overview
(28)
(0)
(16)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Valencia, 91355
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Ruby Red Grapefruit
Organic Produce:
Organic Grapefruit, Organic Lemons, Organic Limes, Organic Oranges
