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Berries

Berries

Varieties

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Blackberries
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Blueberries
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Cranberries
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Raspberries
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Specialty Berries
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Strawberries

Sales Strategies

  • Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
  • Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
  • Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
  • Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
  • Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
  • Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
  • Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
  • Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
  • Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.

Dynamic Displays

  • Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
  • Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
  • Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
  • Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
  • Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
  • Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.

Perfect Pricing

  • Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
  • Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
  • Consider offering a mix and match promotion where all types of berries are the same price.
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NFF_Profile_Logo_250x250

Nature Fresh Farms HQ

Overview (23)   (0)   (10)  
Business Type:
Grower
Location HQ:
Leamington, N8H 3W5 Ontario
Berries:
Strawberries
Salad Vegetables:
Peppers, Mini Sweet, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes, Red Cocktail Tomatoes on the Vine, Plum/Roma Tomatoes on the Vine, Greenhouse/Hydroponic Tomatoes, Yellow Tomatoes on the Vine, Red Tomatoes on the Vine
GCP Primary Logo Color Combo B Lg

Gold Coast Produce Inc HQ

Overview (4)   (0)   (1)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler, Foodservice
Location HQ:
Gurnee, 60031 Illinois
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Organic Produce:
Organic Blackberries, Organic Blueberries, Organic Raspberries, Organic Strawberries
murguiaproduce_logo

Murguia Fruit Company Inc

Overview (6)   (0)   (1)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Kingsburg, 93631-9431 California
Berries:
Strawberries, Blackberries, Blueberries, Red Raspberries
Citrus:
Melogold, Pummelo, Ruby Red Grapefruit, Meyer Lemons, Seedless Lemons, Blood Oranges
FarmacopiaFarms

Farmacopia Farms LLC

Overview (2)   (0)   (0)  
Business Type:
Broker, Grower, Shipper
Location HQ:
Montgomery, 77356 Texas
Berries:
Blackberries, Blueberries, Raspberries, Red Raspberries, Strawberries
Citrus:
Limes
Deciduous Fruit:
Apples, Figs, Grapes, Green Grapes
schwartz-4c

Schwartz, Ben B., & Sons, Inc.

BCA Award
Overview (12)   (0)   (5)  
Business Type:
Broker, Importer, Wholesaler, Trucking
Location HQ:
Detroit, 48209-2977 Michigan
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
2026-North-Bay-Logo

North Bay Produce Inc HQ

BCA Award
Overview (26)   (11)   (15)  
Business Type:
Exporter, Shipper, Importer
Location HQ:
Traverse City, 49685 Michigan
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Pomegranates
Organic Produce:
Organic Apples, Organic Asparagus, Organic Blackberries, Organic Blueberries, Organic Raspberries
Cooking Vegetables:
Snow Peas, Sugar Snap Peas
NanakPrdouce

Nanak Produce & Marketing Inc

Overview (5)   (0)   (0)  
Business Type:
Shipper, Importer, Wholesaler
Location HQ:
Richwood, 08074 New Jersey
Berries:
Blueberries
Citrus:
Melogold, Oro Blanco, Pummelo, Pink Grapefruit, Cocktail Grapefruit, Ruby Red Grapefruit, White Grapefruit, Eureka/Lisbon Lemons, Meyer Lemons
pacific_produce_llc_logo

Pacific Produce

Overview (8)   (0)   (0)  
Business Type:
Broker, Importer, Wholesaler
Location HQ:
Miami, 33166-6812 Florida
Berries:
Blueberries
Deciduous Fruit:
Grapes, Grapes
Tropical Fruit:
Avocados, Avocados, Mangoes
Cooking Vegetables:
Asparagus, Asparagus
unfiproduce_logo

UNFI Produce - Headquarters

Overview (42)   (0)   (7)  
Business Type:
Shipper, Wholesaler
Location HQ:
Providence, 02903-1115 Rhode Island
Berries:
Cranberries
Deciduous Fruit:
Apples, Figs, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
SStrock-logo

S Strock & Co., Inc.

BCA Award
Overview (15)   (4)   (12)  
Business Type:
Shipper, Wholesaler
Location HQ:
Boston, 02150 Massachusetts
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines








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