Latest Fresh Produce News & Insights

Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots targeting retailers and shoppers... Read More

The national marketing and promotion board says it can help IGA members grow their market share and store sales through integrated programs, as well as insights and assets... Read More

U.S. growers forecast 20% more SweeTango apples for the 2024 forecast, which will allow the marketing season to stretch longer this season... Read More

The Healthy Family Project’s partners and produce-centric resources aim to make nutritious eating easier as children return to class... Read More

Marketers are preparing for avocados and guacamole to take center stage during the football season... Read More

Understanding families and their unique needs and preferences during the back-to-school season allows retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits... Read More

Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities... Read More

Avocados From Mexico is celebrating National Avocado Day with a new recipe featuring Poppi’s Ginger Lime soda and giveaways... Read More

The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing... Read More

Cause marketing campaign highlights easy summer produce-centric recipes and inspiration... Read More

Eye-catching displays, food demos and customized print advertising are designed to highlight the flavor profile of candy grapes... Read More

The Canadian Produce Marketing Association has recognized Lianne Rood, member of Parliament for Lambton-Kent-Middlesex, Ontario, for her efforts to support Canadian agriculture... Read More

In addition to featuring its guacamole and salsa nationwide at events, the marketer is engaging fans this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences... Read More

The revamped look is part of the company’s rebranding efforts, which celebrates its 100-year anniversary... Read More

AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers... Read More

Sustainable Produce Summit 2024 is a wrap, as are this year’s Best of SPS Marketing Awards. Check out this year's Best in Packaging, Best in Website, Best in Social Media and Best in B2C Messaging award winners... Read More

The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America... Read More

The “Powered by Potatoes” education series helps retailers understand the retail sales opportunities for potatoes... Read More

Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo... Read More

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer... Read More

Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event... Read More

The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country's domestic market... Read More

A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events. .. Read More

The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring... Read More

As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers... Read More