Latest Fresh Produce News & Insights

Sam’s Club is the first U.S. retailer to offer the guacamole crafted by these third-generation avocado farmers... Read More

CAC’s marketing campaign, which includes consumer advertising, social media, public relations and influencer activities, is running at full speed this spring, with advertising impressions through April alone exceeding 31 million. .. Read More

The multiweek promotion includes display contest, POS tools and in-store engagement across 200 stores... Read More

At the multigenerational, family-owned Camlam Farms in Camarillo, Calif., the focus is on making sustainable business decisions with the goal of keeping the ranch for next generations... Read More

Initiative with Food & Culinary Professionals aims to drive demand through new recipes and nutritional education... Read More

Florida avocados are gaining momentum as growers emphasize local freshness, enhanced flavor profile and expanded retail opportunities... Read More

The event is part of Avocados From Peru’s broader seasonal strategy to deliver high-impact, turnkey campaigns for retail and foodservice partners... Read More

Offering custom and common-branded promotional opportunities, merchandising strategies and education materials, the company says its AVO360 encourages customers to include avocados in their holiday celebrations... Read More

Avocados From Mexico’s new campaign puts guacamole at the center of the holiday... Read More

Retailers can leverage peak demand for avocados, limes, tomatoes and peppers with creative promotions, festive displays and cross-merchandising strategies... Read More

A new report shows how fourth-quarter holidays fueled bagged avocado sales as Halloween surpassed Super Bowl and Cinco de Mayo unit sales growth... Read More

The California Avocado Commission says the program is an evolution of last year’s advertising creative that showcased California avocado groves and growers’ care in producing the fruit. .. Read More

Improved quality and consistent supply as Naturipe's trees mature and produce more fruit has bolstered avocado supply from the country... Read More

The California Avocado Commission is expanding its marketing program for this year's harvest, expected to be the state's largest since 2020... Read More

The added bags are part of the company’s AVO360 program aimed at ensuring a year-round supply of fruit and offer personalized avocado experiences and customer-focused insights for retailers throughout the U.S., West Pak says... Read More

Index Fresh said California Crema avocados pack flavor and nutritional density and pair resilience with responsibility... Read More

Avocados From Mexico is spotlighting healthy eating patterns and heart-healthy aspects during National Nutrition Month... Read More

Aiming to make organics more accessible, the company says it designed the packs to target smaller households and waste-conscious consumers... Read More

AFM’s multifaceted partnership with Rob Gronkowski spans everything from a Gronkamole Challenge and innovative drops like the Big Game Guac Pack to introducing his interactive, AI avatar in the company’s digital experience... Read More

The Hass Avocado Board's recently released third-quarter retail recap highlights that Labor Day avocado sales reached four-year highs in 2024... Read More

“It’s unlikely that changes in tariffs will impact prices headed into the Super Bowl, however, we’ll see how it plays out in the coming weeks,” Dr. Michael Swanson says... Read More

The organization said it has prepared its marketing campaigns and promotional materials for retailers for the upcoming season... Read More

The avocado brand invites fans to call the first-ever digital celebrity avatar in the produce world, Gronk AI, on the Guacline for Big Game tips and recipes... Read More

As it marks kickoff of California avocado season, the company said it's preparing to meet the high demand of the bowl season blitz... Read More

Mission Produce's latest AvoIntel report offers insights on what's driving category growth... Read More