With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company... Read More
- Apr 02, 2025
- Organics , Sweet Potatoes
With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company... Read More
From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More
Bako Sweet says creating vibrant, impactful displays with its color-drenched bags of sweetpotatoes can draw in customers this Easter season... Read More
Heart Health Month and National Sweet Potato Month present an opportunity to drive consumer engagement and sales with heart-smart choices like sweetpotatoes, the brand says... Read More
While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window... Read More
Don Valpredo, 85, co-founded Country Sweet Produce, grower-packer-shipper of the Bako Sweet brand of sweetpotatoes... Read More
The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand... Read More
Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns.. Read More
Jeff Smutny joins the institute as its new executive director, bringing experience in marketing and regulatory affairs in the agriculture industry... Read More
Fueled by Easter shopping lists, sweetpotatoes are expected to be in high demand in late March and into the spring. But the demand won’t stop there, industry leaders say... Read More
The brand says the design change comes as shopper demand increases for healthy, convenient and cost-effective meals... Read More
Bakersfield, Calif.-based Bako Sweet touts the health benefits of sweet potatoes during National Sweet Potato Month and National Heart Month... Read More
Bako Sweet is offering tips for and partnering with retailers to transform holiday produce displays... Read More
The North Carolina Sweetpotato Commission, made up of 400 sweetpotato growers along with packers, processors and business associates, has launched a new e-cookbook titled, "Sweet Celebrations: Hispanic Heritage Month." .. Read More
The brand says the revamped website features an enhanced experience for shoppers while serving as a resource to highlight sweet potatoes from the southern San Joaquin Valley of California. .. Read More
The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator. .. Read More
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