Latest Fresh Produce News & Insights

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game... Read More

The Hass Avocado Board's retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter... Read More

For the third year in a row, Avocados From Mexico is partnering with the world’s largest nonprofit source of funding for the fight against breast cancer — Susan G. Komen — during National Breast Cancer Awareness Month. .. Read More

Dig into the data on avocado regions, volume and retail prices, for both conventional and organic fruit... Read More

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating. .. Read More

While a recent tropical storm and moderate earthquake hit Southern California on the same day, the California Avocado Commission reports the state’s avocado growers experienced minimal impact... Read More

The Packer recently sat down with Avocados From Mexico President and CEO Alvaro Luque to learn more about the brand’s plan for continued success and its “big news” set to break later this week... Read More

The AVO Braves Chevy Bolt EUV has been making the rounds to Atlanta-area Kroger stores as part of The Ultimate Baseball Sweepstakes, courtesy of a partnership with Avocados from Peru and the Atlanta Braves... Read More

Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in late July that Mexican volume was leaning heavily toward small fruit... Read More

The Oxnard, Calif.-based company has appointed SpartanNash President and CEO Tony Bashir Sarsam to its board of directors, effective Aug. 14. .. Read More

Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole... Read More

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days... Read More

This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in limited-time offers from early May through mid-July... Read More

The focus of the partnership will be on “Eating Healthy and Living Green” and includes a sweepstakes featuring a custom wrapped AVO Braves Chevrolet Bolt EUV, a VIP Braves experience, and a $2,000 Kroger shopping spree... Read More

Avocado volume during St. Patrick’s Day promotions grew by 20% and added more than 7.4 million units to the category compared with a year ago, the Hass Avocado Board reports... Read More

Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state's oldest avocado groves, Rancho Vazquez in Azusa, Calif... Read More

Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says... Read More

With its dips, including guacamoles and salsas, avocado-forward cream cheese dips, and new Original Bean Dip and Spicy Bean Dip, Yo Quiero seeks to be a “dip destination” at retail this Cinco de Mayo... Read More

Halloween, Thanksgiving, Christmas and New Year’s Eve 2022 added 145.6 million units to the avocado category, with shoppers spending $158.3 million in retail sales, the Hass Avocado Board finds... Read More

To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole. .. Read More

To bolster the 257 million pounds of California avocados estimated for this season, the California Avocado Commission is engaged with "full throttle" marketing support... Read More

In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts... Read More

No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday... Read More

We know avocados are popular these days. But you need to know more details for your ordering needs, marketing plans and general strategy... Read More

Although the industry faces serious challenges such as drought conditions and water restrictions, the Golden State's avocado growers are reporting good quality, increased sizing and healthy yields for the 2022-23 season... Read More