Oxnard, Calif.-based Mission Produce Inc. announced April 7 a new seasonal product offering, its four-count honey mango clamshell, packed with mangoes from Mexico. Available for a limited time in the spring, this new value-pack is ready to grab-and-go, bringing convenience and value to the mango shopper, according to the company.
“As we continue to drive the mango market forward, our new four-count honey mango clamshell is primed to elevate your produce aisle as a highly-anticipated seasonal offering,” Galen Johnson, senior director of sales, said in a news release. “Mango shoppers are looking for value-pack purchase opportunities and our user-friendly clamshell packaging delivers both value and convenience to inspire more mango purchasing.”
More than 70% of mango purchases are made on impulse, according to a 2023 online survey of 1,000 shoppers. Mission’s clamshell is designed to capture shopper attention. Additionally, 71% of mango consumers eat mangoes as snacks according to a 2024 online survey, so as a small-sized variety, honey mangoes appeal to a large majority of mango shoppers. Honey mangoes, also known as Ataúlfo mangoes, are known for their fiberless flesh, creamy texture, small seed and sweet flavor profile.
“We’re currently receiving a plentiful, high-quality supply of honey mangoes from Mexico,” Johnson added. “These golden beauties are fresh, flavorful and as sweet as honey — perfect for snacking, blending or topping your favorite dishes.”
Mission Produce will showcase the honey mango clamshell at the Viva Fresh Expo (booth No. 306) in Houston from April 10-12. The Mission team will also attend the Canadian Produce Marketing Association Convention and Trade Show in Montreal (booth No. 1519) from April 8-10.