With a smaller crop of Honeycrisp for the 2024-25 apple season, marketers say this is an ideal opportunity for retailers to amplify other premium varieties. A down year for Honeycrisp isn’t a new development, as the variety tends to biennial bear, they explain.The Honeycrisp crop in Washington state is down about 26% this year, contributing to a smaller crop this year. Brianna Shales, marketing director for Stemilt G...
- Jan 14, 2025
- Apples , Produce Retail