Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

Soledad, Calif.-based Braga Fresh plans to introduce several new items, including for its Josie’s Organics line, at the United Fresh Live virtual trade show June 15-19.

As long as there have been produce departments, there has been value-added produce, Bruce Peterson says. But the sophistication and breadth of value-added produce sales has never been bigger.

The power of value-added produce sales speaks for itself.For value-added items, the dollar share of total produce sales rated 9.8% in 2019, according to the Food Industry Association’s (FMI) Power of Produce report.

Chicago-based Agrow Fresh Produce Co. is “blanketing the marketplace” with a new product — Simply Season and Steam — said Ed Romanelli, vice president of sales and marketing.

Plant-based meals are increasingly popular, and San Francisco-based Side Delights is offering shoppers ideas for festive pairing with potato dishes.

Arvin, Calif.-based Tasteful Selections is bringing consumers the “Comfort in a Small Bite” marketing campaign.

ANAHEIM, Calif. — Bolthouse Farms sampled multiple new product lines at Fresh Summit, from keto-friendly protein beverages to CBD drinks to carrot-based functional shots.

Over the span of a few days recently, my colleague Amelia Freidline and I tried more than 30 new items that will be featured at the Produce Marketing Association’s Fresh Summit.

Only a few months removed from its acquisition this summer, Bolthouse Farms plans to debut more than two dozen new products at the Produce Marketing Association’s Fresh Summit.