Sweet potato grower-shipper Wayne Bailey Produce, Chadbourn, N.C., is closing after 85 years, and its customers will now be served by Jackson Farming Co.

The North Carolina Sweetpotato Commission is planning to launch a branding program for sweet potatoes grown in North Carolina.

Sweet potatoes are a popular vegetable among U.S. shoppers, with female, white and high-income consumers among the most frequent purchasers.

Amelia and Ashley discuss which age groups and regions buy the most sweet potatoes, along with their experiences with the vegetable and "millennial-friendly" ways to use it.

As mid-September approached, some sweet potato growers in North Carolina said they were praying for rain. Then, Hurricane Florence rumbled ashore Sept. 14-15 and brought too much of a good thing.

Editor Tom Karst and retail editor Ashley Nickle run down the big stories of the week, from Hurricane Florence and sweet potatoes to India tariffs on apples to a major e-commerce move by Aldi.

Significant damage to North Carolina’s sweet potato crop is anticipated after Hurricane Florence pounded many areas of the state with double-digit rainfall totals.

Waiting for slow-moving Hurricane Florence to arrive in North Carolina was compared by one observer to being stalked by a turtle.

 Skies were sunny and blue on Sept. 11 in Chadbourn, N.C., but Hurricane Florence was bound to change that reality by Sept. 12 or Sept. 13.