Strawberries

Displaying all news posts with:

Strawberries

Strawberry commission plans promotional programs

The Watsonville-based California Strawberry Commission has a wealth of programs on tap this season to encourage consumers to buy California strawberries.

Infographic: Berry purchases by region

Blueberry, blackberry, cranberry, raspberry and strawberry purchases from across the nation.

Well-Pict celebrates 50th anniversary at Southern Exposure

Well-Pict Berries, Watsonville, Calif., will celebrate its 50th anniversary at the Southeast Produce Council’s 20th annual Southern Exposure Convention and Expo March 7-9 in Orlando.

Packer Insight — California strawberries and BrandStorm

Editor-in-chief Tom Karst and retail editor Ashley Nickle discuss a couple of the major topics of the week, including a drop in strawberry acreage in the Salinas-Watsonville region and industry event BrandStorm.

Well-Pict plants two new strawberry varieties

Well-Pict Inc., is trying out two new proprietary strawberry varieties in Southern California.

Success Valley strawberries going year-round

Success Valley Produce LLC, Oxnard, Calif., is focusing on expanding its strawberry operations to be year-round and producing in all the U.S. growing areas, said Backus Nahas, director of marketing.

Tight strawberry supplies should improve by Easter

Southern California growers anticipate tight supplies of strawberries for Valentine’s Day, Feb. 14, but there should be an abundance of the fruit by the time Easter arrives on April 21.

Naturipe brand research dove deep into consumer attitudes

A research effort behind the rebranding of Naturipe Farms studied the attitudes of nearly 4,000 participants in the U.S. and Canada to gain consumer insights, company officials said.

Strawberries in demand for Valentine's Day as California rains persist

Demand is high for Florida strawberries as Valentine's Day approaches and rain hampers production in California.


Wholesum displays new brand message, packaging

HOLLYWOOD, FLA. — The new contemporary “look and feel” of Wholesum was on display at The Packer’s Global Organic Produce Expo.