Strawberries

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Strawberries

Well-Pict plants two new strawberry varieties

Well-Pict Inc., is trying out two new proprietary strawberry varieties in Southern California.

Success Valley strawberries going year-round

Success Valley Produce LLC, Oxnard, Calif., is focusing on expanding its strawberry operations to be year-round and producing in all the U.S. growing areas, said Backus Nahas, director of marketing.

Tight strawberry supplies should improve by Easter

Southern California growers anticipate tight supplies of strawberries for Valentine’s Day, Feb. 14, but there should be an abundance of the fruit by the time Easter arrives on April 21.

Naturipe brand research dove deep into consumer attitudes

A research effort behind the rebranding of Naturipe Farms studied the attitudes of nearly 4,000 participants in the U.S. and Canada to gain consumer insights, company officials said.

Strawberries in demand for Valentine's Day as California rains persist

Demand is high for Florida strawberries as Valentine's Day approaches and rain hampers production in California.


Wholesum displays new brand message, packaging

HOLLYWOOD, FLA. — The new contemporary “look and feel” of Wholesum was on display at The Packer’s Global Organic Produce Expo.

Resistance to plastic packaging grows in organics

More organic produce consumers are pushing back against the use of plastic in packaging, but will it matter?

It always strawberry season somewhere

It is always strawberry season somewhere, isn’t it?

Florida brilliance variety shows promise in first season

Florida's fastest-growing strawberry variety also is its newest.

Florida strawberry crop on schedule

Growers are optimistic about this year’s Florida strawberry crop.