Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

AFM's Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.

Avocados From Mexico’s Guac Nation is back, in a cross promotion with Bud Light and Cholula hot sauce leading into the Super Bowl.

The NFL playoffs are still a ways off, but one thing’s for certain — Avocados From Mexico is returning to the Super Bowl.