With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

The National Watermelon Promotion Board, Winter Springs, Fla., received 170 entries from across the U.S. and Canada for its 11th annual retail display contest.

As the calendar turns to the months that end in “-ber,” that sigh of relief you hear is produce retailers collectively breathing again as the summer season winds down.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

The Packer’s editor Tom Karst visited Aug. 16 with retail consultant Mike Mauti about back-to-school promotions.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

There are several different objectives that retailers are looking to satisfy through advertising.