Produce Retail 101

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Produce Retail 101

How vital is providing quality product/being a sustainable supplier?

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

What does a retailer look for when it comes to ad opportunities?

There are several different objectives that retailers are looking to satisfy through advertising.

How do you evaluate sales versus tonnage?

The first thing to look at is why tonnage is important. And it's easy to forget about tonnage and think only about sales.

What are the pros and cons for adding SKUs to build sales and tonnage?

There are a lot of sophisticated ways to try and estimate what an additional SKU will give you in sales based on competing items and gaps in the marketplace.

At store-level, what's the lag time between sales and sales info?

The stores have good access to real-time data. They have an ability to get nearly minute-by-minute sales updates out of their systems.

Retail 101: Part One with Mike Mauti

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.
Jul 08, 2019 by Tom Karst #Produce Retail 101