Produce (General)

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Produce (General)

Super Bowl ad features Hy-Vee, Oprah partnering to feed kids in need

Hy-Vee has launched a new campaign to feed hungry kids, and the announcement of the program came in a Super Bowl ad featuring Oprah Winfrey.

H-E-B showcases store brand in Super Bowl commercial

H-E-B featured its private brand products, including guacamole and queso, in a commercial that ran in more than a dozen Texas markets during the Super Bowl.

Marketing inspiration from Super Bowl ads

Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.

PMA hires Dan Stark as chief content officer

The Produce Marketing Association has hired Dan Stark as chief content officer, a new position designed to enhance the value of content and education from the organization.
Feb 05, 2019 by Chris Koger #Produce (General), #PMA, #People

United Fresh leadership program applications sought

The United Fresh Produce Industry Leadership Program is accepting applications for its 25th class.

United Fresh promotes Mary Coppola

Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.

Tattooed leadership expert captures the crowd at GOPEX

Todd Dewett captured the crowd from the start.

Tucker: hydroponic organic certification is settled issue

HOLLYWOOD, Fla. - U.S. Department of Agriculture organic certification of hydroponic operations is a settled issue, USDA National Organic Program Deputy Administrator Jennifer Tucker said Feb. 1.

Big Idaho Potato Truck tour ends 7th season

The Big Idaho Potato Truck has finished another season on the road, traveling more than 40,000 miles and participating in almost 70 events in 2018.

Avocado purchases in 2018

Promoted for their creamy texture and “healthy” fat attributes, avocados were the No. 1 item that shoppers said they bought in the past 12 months that they did not buy previously.