Hy-Vee has launched a new campaign to feed hungry kids, and the announcement of the program came in a Super Bowl ad featuring Oprah Winfrey.

H-E-B featured its private brand products, including guacamole and queso, in a commercial that ran in more than a dozen Texas markets during the Super Bowl.

Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.

The Produce Marketing Association has hired Dan Stark as chief content officer, a new position designed to enhance the value of content and education from the organization.

The United Fresh Produce Industry Leadership Program is accepting applications for its 25th class.

Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.

Todd Dewett captured the crowd from the start.

HOLLYWOOD, Fla. - U.S. Department of Agriculture organic certification of hydroponic operations is a settled issue, USDA National Organic Program Deputy Administrator Jennifer Tucker said Feb. 1.

The Big Idaho Potato Truck has finished another season on the road, traveling more than 40,000 miles and participating in almost 70 events in 2018.

Promoted for their creamy texture and “healthy” fat attributes, avocados were the No. 1 item that shoppers said they bought in the past 12 months that they did not buy previously.