Potatoes & Onions Marketing

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Potatoes & Onions Marketing

Potatoes, onions at home in multicultural cuisines

Marketing to different ethnic and demographic groups requires flexibility and a diverse portfolio of products, marketers say.

Eagle Eye puts spotlight on growers

Idaho Falls, Idaho-based Eagle Eye Produce is “putting a bigger focus on building our brand and promoting the people behind the brand," said Joe Ange, director of business development.

Colorado Potato Administrative Committee focuses on social

Jessica Crowther has been promoted to chief marketing officer with the Monte Vista-based Colorado Potato Administrative Committee, said Jim Ehrlich, executive director.

Bland Farms updates packing sheds

Glennville, Ga.-based Bland Farms plans to have a revamped packing shed operational by the first of the year, said Delbert Bland, president.

Specialty offerings expand reach of potatoes and onions

Specialty varieties play a central role in marketing potatoes and onions, marketers say.

Holidays could look different, but spud, onion supplies ample

Potato and onion suppliers say they will have plenty of product on hand for Thanksgiving and Christmas feasts in 2020.

Pandemic alters some potato, onion marketing tactics

Potato and onion marketers say COVID-19 has forced them to alter plans in certain channels, but the pandemic hasn’t stopped them.

RPE extends bite-size potato line

Bancroft, Wisc.-based RPE Inc. is set to reveal a new bite-sized potato to their Tasteful Selections product lineup.

Selective merchandising key for retail success, marketer says

The plethora of potato packs now displayed on produce department shelves offers consumers options to fill their potato needs, but they could be cutting into category profits if they’re not merchandised properly.

Organic potato and onion sales holding steady

Movement of organic potatoes and onions has been sluggish at times, but most organic growers say consumer demand generally remains strong as they continue to serve the market.