Marketing to different ethnic and demographic groups requires flexibility and a diverse portfolio of products, marketers say.

Idaho Falls, Idaho-based Eagle Eye Produce is “putting a bigger focus on building our brand and promoting the people behind the brand," said Joe Ange, director of business development.

Jessica Crowther has been promoted to chief marketing officer with the Monte Vista-based Colorado Potato Administrative Committee, said Jim Ehrlich, executive director.

Glennville, Ga.-based Bland Farms plans to have a revamped packing shed operational by the first of the year, said Delbert Bland, president.

Specialty varieties play a central role in marketing potatoes and onions, marketers say.

Potato and onion suppliers say they will have plenty of product on hand for Thanksgiving and Christmas feasts in 2020.

Potato and onion marketers say COVID-19 has forced them to alter plans in certain channels, but the pandemic hasn’t stopped them.

Bancroft, Wisc.-based RPE Inc. is set to reveal a new bite-sized potato to their Tasteful Selections product lineup.

The plethora of potato packs now displayed on produce department shelves offers consumers options to fill their potato needs, but they could be cutting into category profits if they’re not merchandised properly.

Movement of organic potatoes and onions has been sluggish at times, but most organic growers say consumer demand generally remains strong as they continue to serve the market.