Potatoes Marketing

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Potatoes Marketing

Alsum Farms & Produce supports FFA

Friesland, Wis-based Alsum Farms & Produce hosted 150 runners, walkers and FFA supporters at the third annual Tater Trot 5K Run/Walk, Sept. 4 at Alsum Farms.

Varietals, organics continue to spice up potato business

A potato isn’t just a potato, particularly now, with new varieties and organics coming on, marketers say.

Spuds are value buy, even when prices rise

Potato prices may be higher this year than last because of tigher supplies, but the product remains a good value, and its versatility certainly hasn’t changed, marketers say.

Idaho Potato Commission partners with Chobani

The Eagle, Idaho-based Idaho Potato Commission is working with Greek yogurt brand Chobani to create a holiday recipe campaign promoting Idaho mashed potatoes made with Chobani Greek Yogurt.

Organic potato and onion sales holding steady

Movement of organic potatoes and onions has been sluggish at times, but most organic growers say consumer demand generally remains strong as they continue to serve the market.

Trade groups plan bevy of promotions

Potato and onion trade groups have planned a plethora of promotions to encourage consumption of their product. Here’s a look at some of the activities now underway.