Potatoes Marketing

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Potatoes Marketing

Wada Farms Marketing focuses on organic potatoes

Ben Josephson has returned to Wada Farms Marketing Group LLC as sales director after having stepped away temporarily, said Eric Beck, marketing director with the Idaho Falls, Idaho-based potato grower-shipper.

Idaho commission beefs up potato merchandising

The Eagle-based Idaho Potato Commission has intensified its promotional and merchandising efforts, said Ross Johnson, international marketing director.

Green Thumb Farms opens potato packaging line

Green Thumb Farms in Fryeburg, Maine, will open a new packaging line in April, said Mike Hart, director of sales and marketing.

Specialty, organic potatoes help expand sales

There’s more to the potato business than reds, whites and russets, marketers say. Specialty varieties and organics are important parts of the product mix, they note.

Convenience, sustainability driving potato pack design

The challenge to creating a compelling package for potatoes is complex, because bags must protect product integrity while attracting a shopper’s attention.

Rough fall weather leads to strong winter market for potatoes

Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say.

Alsum Farms & Produce supports FFA

Friesland, Wis-based Alsum Farms & Produce hosted 150 runners, walkers and FFA supporters at the third annual Tater Trot 5K Run/Walk, Sept. 4 at Alsum Farms.

Varietals, organics continue to spice up potato business

A potato isn’t just a potato, particularly now, with new varieties and organics coming on, marketers say.

Spuds are value buy, even when prices rise

Potato prices may be higher this year than last because of tigher supplies, but the product remains a good value, and its versatility certainly hasn’t changed, marketers say.

Idaho Potato Commission partners with Chobani

The Eagle, Idaho-based Idaho Potato Commission is working with Greek yogurt brand Chobani to create a holiday recipe campaign promoting Idaho mashed potatoes made with Chobani Greek Yogurt.