The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.

The Produce Marketing Association will host an April 1 Virtual Town Hall for members to discuss the COVID-19 pandemic.

The Packer’s Tom Karst visited on March 26 with Richard Owen, vice president of global membership and engagement for the Produce Marketing Association.

The Produce Marketing Association will hold a “virtual” town hall meeting on March 25 discussing the industry’s response to the COVID-19 outbreak.

The Produce Marketing Association has postponed its Fresh Connections Retail and Women’s Fresh Perspectives events due to the new coronavirus, COVID-19.

The Produce Marketing Association is returning to the South by Southwest festival, to spread the message of The Joy of Fresh.

Indoor Ag-Con, an indoor agriculture conference and trade show, has announced a marketing partnership with the Produce Marketing Association.

The Produce Marketing Association has created a new member-only award called the Retail Award for excellence in merchant innovation.

Max Teplitski, whose most recent position was in food safety and nutrition at the National Institute of Food and Agriculture, is the Produce Marketing Association’s chief science officer.

The 2019 Tour de Fresh broke fundraising records for the event, with more than $180,000 raised to purchase 51 salad bars.