Plums + Prunes

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Plums + Prunes

Millennials Eat — Stone Fruit!

How many shoppers can tell a peach from a nectarine from an apricot from a plum — and what happens when you throw plumcots and apriums and other hybrids into the mix?

Figs No. 1 on Produce Market Guide, but plums get plenty of love

After a couple of weeks of inching toward No. 1, figs secured the ranking of most searched item on Produce Market Guide during the week of July 1, switching places with cucumbers.

Dried plums no longer: California prunes have new brand

The California Dried Plum Board is once again embracing “prunes,” 19 years after changing its name and the way the dried fruit was marketed.

Flavor expects huge growth for Verry Cherry plums

Hanford, Calif.-based Flavor Tree Fruit Co. LLC now is focusing on specialty items for the California summer fruit deal, and perhaps its biggest is its Verry Cherry plum – a high-brix fruit cross between various cherry and plum varieties, said Maurice Cameron, president.

Millennials Eat — Plums!

Retail editor Ashley Nickle and The Packer's copy editor and designer Amelia Freidline discuss purchase statistics related to plums and why millennials report buying them less.