Plums + Prunes

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Plums + Prunes

Fall presents abundant fruit promotions at retail

Compared to all other parts of the years, the fall selling season used to be an afterthought to produce merchandiser and retailers.

What’s On Ad – Cantaloupes, Peaches, Plums

More than 14,000 stores promoted cantaloupes the week ended Aug. 9.

Sun World appoints Marguleas CEO, expands fruit research

David Marguleas is the new CEO of Sun World International, succeeding Merrill Dibble, who takes on a new role at parent company Renewable Resources Group.

Figs still top on Produce Market Guide, but chili peppers claim No. 2

Figs maintained their No. 1 place on Produce Market Guide last week for the sixth week in a row, but chili peppers vaulted from the No. 5 spot to No. 2.

Pumpkins enter top 10 on Produce Market Guide

Figs and yellow plums continued to hold the No. 1 and No. 2 spots on Produce Market Guide the week of July 29, while okra and cucumbers traded places from the week before.

Yellow plums threaten figs' dominance on Produce Market Guide

Figs have spent a month in the No. 1 spot on Produce Market Guide, but yellow plums gave them a run for their money last week, climbing two spots from the week before to land at No. 2.

Millennials Eat — Stone Fruit!

How many shoppers can tell a peach from a nectarine from an apricot from a plum — and what happens when you throw plumcots and apriums and other hybrids into the mix?

Figs No. 1 on Produce Market Guide, but plums get plenty of love

After a couple of weeks of inching toward No. 1, figs secured the ranking of most searched item on Produce Market Guide during the week of July 1, switching places with cucumbers.

Dried plums no longer: California prunes have new brand

The California Dried Plum Board is once again embracing “prunes,” 19 years after changing its name and the way the dried fruit was marketed.

Flavor expects huge growth for Verry Cherry plums

Hanford, Calif.-based Flavor Tree Fruit Co. LLC now is focusing on specialty items for the California summer fruit deal, and perhaps its biggest is its Verry Cherry plum – a high-brix fruit cross between various cherry and plum varieties, said Maurice Cameron, president.