Organic Trade Association

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Organic Trade Association

A powerful organic message, but is it the right one?

We’ve reported on how the Dirty Dozen list actually discourages healthy eating by creating confusing messages for consumers. The Organic Trade Association risks doing the same.

Organic fruits and vegetables expand the marketplace

Organics have been a part of the mainstream market for years now, and while the shoppers still see them as their own category, consumers tend to accept organically grown produce as an “added choice”.

Public and private efforts both needed to fight fraud

PACIFIC GROVE, Calif. — Government and private sector efforts are both needed to prevent organic fraud, speakers at the 40th annual EcoFarm Conference said.

2020 Global Organic Produce Expo

The Global Organic Produce Expo drew attendees from all over the world, including Chile, China, Hong Kong, Kyrgyzstan, Mexico, Malaysia, Peru, New Zealand and Netherlands.

Organic messaging research finds winning themes

MIAMI BEACH, Fla. — Finding messages that will motivate “light” organic consumers to eat more is the goal of new consumer research by the Organic Trade Association.

Israel Morales leads sustainability programs at JV Smith Cos.

Israel Morales has been promoted to executive director of sustainable operations for JV Smith Cos.

JV Farms Organics’ Israel Morales named grower of the year

The Organic Trade Association is honoring Israel Morales Sr. of JV Farms Organics as its Organic Farmer of the Year.

Organic Trade Association hosts international buyers at show

The Organic Trade Association will host its first buyers mission at the annual Organic Produce Summit July 10-11 in Monterey, Calif.

Organic Trade Association lauds members of Congress

The Organic Trade Association has named two members of Congress — Dan Newhouse (R-Wash), and Chellie Pingree (D-Maine) — as the group’s Organic Champion Award recipients.

Organic Summit features analysis of new consumer data

The fourth annual Organic Produce Summit will feature consumer data and analysis on growing sales of organics, backed by new research on what’s driving fresh produce sales in the sector.