Opinion

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Opinion

In produce, it’s experience first, then knowledge

The produce business as I have known it is a business of experience first and knowledge second.

Marketing inspiration from Super Bowl ads

Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.

It's January — where’s your sign kit?

I compare good signage in produce department to a goalie in hockey; no one thinks how important the goalie is until the game is on the line.

Season of hope

This is the season of dark, cold and drabness in much of the country. But it also is the season of hope, renewal and joy.
Dec 24, 2018 by The Packer staff #Opinion

The great green pepper ‘mango’ mystery

When I first wrote this column nearly five years ago, I thought it would just be a quirky story about my grandpa's funny name for green peppers.

The great green pepper ‘mango’ mystery

When I first wrote this column nearly four years ago, I thought it would just be a quirky story about my grandpa's funny name for green peppers.

Reflections on retailer responses to romaine

I visited 12 grocery stores in the Kansas City area the evening that the Centers for Disease Control and Prevention linked another E. coli outbreak to romaine, and the Nov. 20 trip was far more revealing than I expected.

Behold, the beloved cranberry

It’s the most wonderful time of the year: cranberry season.

Kroger app enables self-aware shopping

SCOTTSDALE, Ariz. — Kroger executives believe their new OptUp mobile app will change the way America eats, and they might be right.

Year of the Mushroom? Close, but not yet

Already some were calling 2018 the “year of the mushroom” after innovative products and packaging went to market.
Nov 02, 2018 by Joe Caldwell #Opinion, #Mushrooms, #PMA