Fresh Summit

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Fresh Summit

Sustainability shows up big at Fresh Summit

It may be stating the obvious, but consumers and produce marketers still care about sustainability.

The Oppenheimer Group teases new packaging

The Oppenheimer Group teased new apple packaging at the PMA’s Fresh Summit. The packaging pictured at the virtual booth is a pyramid-shaped paper-based graphic container and holds four Jazz apples. 

Tip of the Iceberg Podcast — Recapping Fresh Summit 2020

Episode 18 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editors Tom Karst, Ashley Nickle and Amy Sowder about the experience of Fresh Summit 2020.

Fresh Summit 2020 — Day 3 Recap

The Packer's editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder recap the final day of the big week of PMA's Fresh Summit, from celebrity appearances to education sessions.

Zespri touts packaging, SunGold kiwifruit

For Zespri International, the Produce Marketing Association’s virtual Fresh Summit has been a great forum to push out merchandising information about the proprietary Zespri SunGold pack, Sarah Deaton said.

PMA names Retail Merchant Innovation Award winners

The Produce Marketing Association recognized four retail leaders Oct. 14 at Fresh Summit with its new Retail Merchant Innovation Award.

How to better leverage benefits of fresh produce, floral in marketing

Successfully marketing the health and wellness benefits of vegetables, fruits and flowers begins with understanding the specific consumer pain points those products can ease.

PMA to expand content offerings with more research, training courses

The Produce Marketing Association plans to increase its value for members in the coming years by significantly expanding its content offerings, incoming chairman Dwight Ferguson said Oct. 15 at PMA’s Fresh Summit.

FirstFruits wants consumers to Crave the Crunch with Opals

FirstFruits Marketing, Yakima, Wash., is starting the Opal apple season with a consumer campaign, Crave the Crunch.

Wonderful Pistachios begins massive plant-based marketing push

A $20 million advertising campaign will help consumers think of Wonderful Pistachios when they are looking for a plant protein.