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Episode 18 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editors Tom Karst, Ashley Nickle and Amy Sowder about the experience of Fresh Summit 2020.
Oct 16, 2020 by Ashley Nickle
The Produce Marketing Association recognized four retail leaders Oct. 14 at Fresh Summit with its new Retail Merchant Innovation Award.
Successfully marketing the health and wellness benefits of vegetables, fruits and flowers begins with understanding the specific consumer pain points those products can ease.
The Produce Marketing Association plans to increase its value for members in the coming years by significantly expanding its content offerings, incoming chairman Dwight Ferguson said Oct. 15 at PMA’s Fresh Summit.
FirstFruits Marketing, Yakima, Wash., is starting the Opal apple season with a consumer campaign, Crave the Crunch.
Oct 15, 2020 by Chris Koger
A $20 million advertising campaign will help consumers think of Wonderful Pistachios when they are looking for a plant protein.
Oct 14, 2020 by Tom Karst