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United Fresh discusses coronavirus, product trends at FPFC event

CERRITOS, Calif. — Coronavirus, product recall plans and new product trends were among topics discussed during a United Fresh Produce Association Town Hall.

Brian Cook assumes chairman role at FPFC

Brian Cook, the new chairman of the Fresh Produce & Floral Council, plans to “take a hard look at all FPFC events to make sure member value is there for retailers, the grower-shipper community and allied industries.”
Jan 28, 2020 by Tom Burfield #Produce Retail, #FPFC, #People, #FPFC

Keep consumers in mind to boost consumption

CERRITOS, Calif. – It’s easy to get caught up in the day-to-day business of selling produce, Lauren Scott, chief marketing officer for the Produce Marketing Association, told Fresh Produce & Floral Council members.
Oct 03, 2019 by Tom Burfield #Produce Retail, #FPFC, #PMA, #FPFC

All-new FPFC Expo attracts 1,500

ANAHEIM, Calif. — It seems like there’s always a new twist at the Fresh Produce & Floral Council’s annual Expo.

Stenzel shares consumption-boosting ideas with FPFC

CERRITOS, Calif — Tom Stenzel wants to see produce sales increase, and he’s got three ideas to make that happen.

FPFC chooses 2019 apprentice program members

The Fresh Produce & Floral Council, Anaheim, Calif., has chosen the participants in the 2019 FPFC Apprentice Program.

FPFC Expo features dancer, NFL receiver Hines Ward

Former National Football League player Hines Ward will be the keynote speaker at The Fresh Produce & Floral Council’s Expo.

Westlake’s Andrew Bivens heads FPFC for 2019

ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.
Jan 28, 2019 by Brooke Park #Produce Retail, #Floral, #FPFC

FPFC webinar analyzes changes in organic sales

Although the organic fresh produce category in California continues to grow, the growth rate has dropped significantly in recent years.