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Blueberry council launches Grab a Boost of Blue campaign

The U.S. Highbush Blueberry Council has launched Grab a Boost of Blue, a strategic positioning and call to action backed by new tools and consumer research for retailers.

The organic point of view

The Packer's Organic Fresh Trends 2021 consumer survey reveals a vast cross-section of commodity-specific insights about organic produce consumption.

Dole Smoothie inspired by Pixar's 'Soul'

Dole Food Co. is providing a little healthy, bluesy inspiration to Joe Gardner and others trying to reclaim their passions as part of the fresh produce leader’s year-long collaboration with Pixar Animation Studios.  

Chilean organic blueberry growers see systems approach as boon

A systems approach regulation, recently published in the Federal Register, should facilitate organic blueberry shipments from Chile to the U.S., said Karen Brux, managing director of the Chilean Fresh Fruit Association.

Wish Farms brand refresh includes label, website, app updates

Berry grower-marketer Wish Farms, Plant City, Fla., is refreshing its brand with a new look for packaging, new label messaging, updated website and a smartphone app.

Blueberries reach hero status at retail

Blueberries have been growing at a rapid clip at retail, according to the United Fresh Produce Association’s FreshFacts report for the second quarter of 2020.

Berry People adds Peruvian partnerships

Berry People, a year-round, full-line shipper of branded organic and conventional strawberries, raspberries, blueberries, blackberries and avocados, recently secured partnerships with growers in Peru.

Marketers expect good season for Chilean blueberries

Industry leaders anticipate a good season for Chilean blueberry production and exports to the U.S. through the winter months.

Blueberry groups hire in marketing-communications, financial roles

Two groups that represent the U.S. blueberry industry have hired a vice president of marketing and communications and financial controller, which are new positions.

Magic Sun offers imported blueberries, with plans to double crop

Magic Sun, Richmond, Va., known as a grower of conventional and organic tomatoes, is expanding to include blueberries, with plans to quickly ramp up production.