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Naturipe brand research dove deep into consumer attitudes

A research effort behind the rebranding of Naturipe Farms studied the attitudes of nearly 4,000 participants in the U.S. and Canada to gain consumer insights, company officials said.

With rebrand, Naturipe turns focus to millenials and Gen Z

Salinas, Calif.-based Naturipe Farms has implemented a rebrand that speaks directly to younger consumers.

Blueberry council seek new member nominations

The U.S. Highbush Blueberry Council is seeking nominees to fill 26 of the 40 seats available on the council.

Blueberry purchases based on gender

An individuals gender and the presence of children in a home significantly change the likelihood of a blueberry purchase.

The likelihood of a blueberry purchase

These tiny globes were the fourth most popular item that shoppers said they bought this year that they did not buy previously.

BBC Technologies debuts packing line equipment for small fruit

BBC Technologies, a segment of Tomra Food, has expanded its CURO system to focus on packing fruits under 40 millimeters (about 1.5 inches).

Chilean fruit exporters assess hailstorm damage

The Chilean fruit industry is assessing the damage to stone fruit, cherries, blueberries, kiwifruit and grapes after a Nov. 12 hailstorm.

Import berry season begins for Crystal Valley Foods

Miami, Fla.-based Crystal Valley Foods has begun imports of blueberries for the 2018-19 season. 

Dave’s Specialty Imports brings in jumbo blues, organic strawberries

Dave’s Specialty Imports, Miami, Fla., is offering a jumbo blueberry pack and expanded organic strawberry volume from Mexico, says Leslie Simmons, vice president of Dave’s Specialty Imports, Miami, Fla.

Fall Creek Farm & Nursery names director of product development

Matt Kramer has joined Fall Creek Farm & Nursery Inc., Lowell, Ore., as director of product development and commercialization.