Bananas Marketing

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Bananas Marketing

Oke USA Fruit Co. boosts marketing

Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.

Dole focuses on families

Kids and families are central to marketing efforts at Westlake Village, Calif.-based Dole Food Co. this year, said Bil Goldfield, director of corporate communications.

Banana industry focuses on TR4 prevention

While world headlines are fixed on the coronavirus COVID-19, the banana industry is concerned, as well, about stopping the spread of Fusarium Wilt tropical race 4 — commonly called TR4 or Panama disease.

Organics, fair trade bananas seeing more demand

In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.

Banana supplies plentiful heading into spring

Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.

Artist Ricardo Cavolo and Chiquita banana stickers

Throughout December, Chiquita Brands International is unveiling new banana sticker designs from Spanish illustrator and fashion designer Ricardo Cavolo.

Fyffes fuels Marine Corps Marathon runners

For the seventh consecutive year, Fyffes refueled runners of the Marine Corps Marathon with bananas as they crossed the finish line.

Earl’s Organic Produce moves away from plastic

The biggest banana-related trend at Earl’s Organic Produce in San Francisco is a move away from plastic packaging, said Jonathan Kitchens, fruit buyer.