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Monica Arnett promoted at the California Avocado Commission

Monica Arnett has been promoted to vice president of finance and administration for the California Avocado Commission, Irvine, Calif.

Calavo CEO Lee Cole announces plan to retire in 2020

Lee Cole, president and CEO of Calavo Growers, Santa Paula, Calif., plans to retire in the first quarter of 2020.

Avocado from Mexico stress education at Fresh Summit

Avocados from Mexico continues to educate consumers about the popular green fruit.

Mexican avocado farmers fight back

AgDay broadcast - South of the border avocado growers are taking matters into their own hands to protect their crop.

USDA announces appointments to Hass Avocado Board

The U.S. Department of Agriculture has appointed six people to serve three-year terms on the Hass Avocado Board.

Freshcourt talks up new guacamole flavor, smoothie plans

ANAHEIM, Calif. — Habanero guacamole is a new offering from Jalisco, Mexico-based Freshcourt, and the company is soon planning to introduce several flavors of an avocado smoothie product.
Oct 24, 2019 by Tom Karst #Produce (General), #Avocados, #PMA

Mission emphasizes consistent avocado supply at Fresh Summit

Mission Produce launched a campaign this year describing itself as the most advanced avocado network, and a key component of the message is the company’s commitment to diversifying its sourcing.

Peru finishes U.S. avocado season with gains

Peru finished its avocado shipments to the U.S. with another big year.

More California avocados and promotions expected in 2020

ANAHEIM, Calif. — A bigger California avocado crop in 2020 should lead for expanded promotions for the fruit across the U.S.
Oct 21, 2019 by Tom Karst #Produce (General), #Avocados, #PMA

Get an Avo-Audit from West Pak at Fresh Summit

West Pak Avocado is off to Produce Marketing Association’s Fresh Summit to feature the bagged avocado program, support retailers using Avo-Opportunities, and offer regional category reviews, aka Avo-Audits.