Avocados

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Avocados

Avocado commission retools some marketing programs in crisis

The California Avocado Commission is shifting promotion plans during the COVID-19 crisis, including shifting billboard ads to online content.

Berry People adds positions, moves to larger offices

Berry People is in growth mode, hiring people and moving to a larger office in Hollister to accommodate the new sales and administrative teams.

Antonio Villasenor recognized for role in Mexican avocado growth

Antonio Villasenor, founder of Michoacan, Mexico, avocado grower-exporter Aztecavo, recently received accolades from the industry and government for his role in the growth of the industry.

Avocado packers seek sustainable alternatives

The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.

Eco Farms doubles avocado bagging capacity

Eco Farms, Temecula, Calif., has doubled the ripening capacity in its packinghouse, said Gahl Crane, sales director.

Mission Produce hires Mike Browne

Mission Produce Inc., Oxnard, Calif., has hired Mike Browne as chief operating officer, according to a news release.

California avocado shippers eager for more export growth

Exports typically don’t account for much of the volume from California avocado grower-shippers, but most companies have at least a small export program, which they say can be quite lucrative.

Hass Avocado Board seeks board members for 2020-21

The Mission Viejo, Calif.-based Hass Avocado Board is looking for a few good men and women to serve as board members, according to a news release.

Demand keeps climbing for organic avocados

Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.

Index Fresh on the cutting edge of GEM avocado variety

Several California growers offer the new GEM avocado, but credit for bringing the variety to the forefront should go to Index Fresh Inc., Riverside, Calif.