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Washington Apples 2018 business updates

Catch up on the news from grower-shippers and marketers of Washington apples with a few quick updates.

GM Arctic apples heating up at retail

EASTERN WASHINGTON — For a company that took 21 years to release its first product to consumers, Okanagan Specialty Fruits Inc. is moving rapidly with expansion plans.
Oct 04, 2018 by Chris Koger #Produce Retail, #Apples, #GMO

New York Apple Sales invests in packinghouses

New York Apple Sales works with nine packinghouses in New York and several have seen new investment this year, said Jim Allen, vice president of marketing for the Glenmont, N.Y.-based company.

$10 million marketing campaign planned for Cosmic Crisp

Preparations for the launch of the highly touted Cosmic Crisp apple have begun, and the industry is building an expansive marketing campaign around the fruit.

Sun Orchard Fruit increases Pazazz volume

Sun Orchard Fruit Co., Burt, N.Y., will offer more Pazazz apples this year, said Tim Mansfield, sales and marketing director with the Burt, N.Y.-based company.

U.S. Apple kicks off Apples4Ed school grant program

The Falls Church, Va.-based U.S. Apple Association is launching its 2018-19 Apples4Ed grant program for schools.
Oct 01, 2018 by Tom Karst #Produce (General), #Apples

New York Apple prepares for holiday display ‘extravaganza’

The New York Apple Association, Fishers, is sponsoring a holiday extravaganza display contest for retailers.

New York Apple Association plans new logo

The New York Apple Association is going to be unveiling a new logo by October, said Cynthia Haskins, president and CEO of the Fishers-based group.

Trade friction worries Eastern apple growers

The biggest market concern for Eastern apple shippers going into the 2018-19 season may be related to export market opportunities.
Sep 26, 2018 by Tom Karst #Eastern Apples, #Apples, #Exports

Oppy boosts Envy apple volume 50%

Vancouver, British Columbia-based The Oppenheimer Group expects to see a 50% increase in volume of its conventional Envy apples this season, giving the branded variety year-round availability.