Apples

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Apples

Honeybear kicks up Pazazz apple marketing

Honeybear Brands, Minneapolis, is rolling out a national campaign for Pazazz apples that involves targeted marketing at more than a dozen retail banners, with a focus on Eastern seaboard locations.
Jan 14, 2019 by Chris Koger #Produce Retail, #Apples, #REGION

Northwest organic apples come easier, but the Northeast still wants it

Whatever your opinion on organics, there’s a market for it.

What’s in a name? A lot, when it comes to 2019 apples

In the apple game, it’s all about name dropping. 

Lower apple storage numbers continue through season

Fresh apple shippers on Jan. 1 had almost 92 million bushels (42 pounds) in fresh and controlled-atmosphere storage, a 16% drop than at the same time in early 2018.

Michigan growers unite, form Applewood Fresh

A group of Michigan apple growers have joined another long-time grower-packer to form Applewood Fresh Growers LLC.

Youth charities benefit from Opal apple sales.

FirstFruits Marketing is using the appeal of Opal apples to fund youth groups through the Youth Make a Difference Initiative.

Fresh apple holdings down sharply

U.S. fresh-market apple holdings on Dec. 1 were off 16% from year-ago levels, according to a new report from the U.S. Apple Association.
Dec 10, 2018 by Tom Karst #Produce (General), #Apples

Cosmic Crisp apples to launch with $10 million campaign

Cosmic Crisp apples is asking consumers to “Imagine the Possibilities” with a $10 million marketing and branding campaign from the company that helped launch Pink Lady brand apples.
Dec 07, 2018 by Chris Koger #Produce Retail, #Apples

Global apple show draws big crowd, awards innovators

BOLZANO, Italy – Bringing 20,000 people to the mountain-rimmed apple region of South Tyrol in northern Italy, the Nov. 15-17 Interpoma 2018 was three days of “everything apple, said Thomas Mur.
Nov 19, 2018 by Tom Karst #Produce (General), #Apples, #Video

Apples hit the spot after New York City Marathon

When you stagger across the finish line of any marathon, one of the most important things you can do is feed your depleted, hurting body.
Nov 14, 2018 by Amy Sowder #Produce Crops, #Apples, #New York