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Apple marketers continue to target ‘local’ buyers

For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.

The Produce Moms logo featured on Crunch Pak sliced apple bags

Crunch Pak apple sliced apple packs are now promoting the fresh-cut company’s partnership with The Produce Moms.

Fresh holdings of U.S. apples up by 14%

U.S. fresh market apple holdings on Jan. 1 totaled 103.97 million (42-pound) bushels, according to the U.S. Apple Association.

Duo who revolutionized fruit storage honored for 1-MCP

The inventors of a compound that revolutionized fruit and vegetable storage, ensuring apples to maintain crispness months after harvest, are among the 2020 inductees into the National Inventors Hall of Fame.

Apple marketers find opportunities online

Apple marketers say they love social media, but they note there’s a problem: overcrowding.

Organic apples continue growth in certain production regions

Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.

Cosmic Crisp adds to the menu of variety choices in apple category

Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.

Marketers see plenty of promo potential in new crop

Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.

Crunch Time premium apples show well in study

SnapDragon and RubyFrost apples are performing well against other managed apple varieties, according to a new analysis.

Starr Ranch switches plastic for corrugated for organic apples

Starr Ranch Growers, Wenatchee, Wash., has new sustainable packaging for organic apples.