Apples Marketing
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Apples Marketing
Sage Fruit adds apple, pear tote bag
One of the chief initiatives at Yakima, Wash.-based Sage Fruit Co. in 2020 pertained to sustainability, said Chuck Sinks, president of sales and marketing.
Jan 03, 2021 by Jim Offner
Retailers have options with promotions, marketers say
Though COVID-19 has taken away the opportunities for in-person sampling and other strategies, retailers have plenty of apple promotion options, marketers say.
Dec 31, 2020 by Tom Karst
A first impression to last an industry
A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.
May 29, 2020 by Amy Sowder
Apple marketers continue to target ‘local’ buyers
For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.
Jan 09, 2020 by Jim Offner
Fresh holdings of U.S. apples up by 14%
U.S. fresh market apple holdings on Jan. 1 totaled 103.97 million (42-pound) bushels, according to the U.S. Apple Association.
Jan 09, 2020 by Tom Karst
Apple marketers find opportunities online
Apple marketers say they love social media, but they note there’s a problem: overcrowding.
Jan 09, 2020 by Jim Offner
Organic apples continue growth in certain production regions
Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.
Jan 08, 2020 by Jim Offner
Cosmic Crisp adds to the menu of variety choices in apple category
Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.
Jan 08, 2020 by Jim Offner
Marketers see plenty of promo potential in new crop
Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.
Jan 07, 2020 by Jim Offner
The rise of Cosmic Crisp
It’s not very often that you come across a “game-changing” product that actually delivers everything it promises.
Dec 16, 2019 by Amelia Freidline