Apples Marketing

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Apples Marketing

A first impression to last an industry

A black pickup truck emerged from the dawn fog on a chilly December morning, pulling into the hotel driveway in upstate New York. In the driver’s seat was Jim Allen, vice president marketing at New York Apple Sales.

Apple marketers continue to target ‘local’ buyers

For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.

Fresh holdings of U.S. apples up by 14%

U.S. fresh market apple holdings on Jan. 1 totaled 103.97 million (42-pound) bushels, according to the U.S. Apple Association.

Apple marketers find opportunities online

Apple marketers say they love social media, but they note there’s a problem: overcrowding.

Organic apples continue growth in certain production regions

Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.

Cosmic Crisp adds to the menu of variety choices in apple category

Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.

Marketers see plenty of promo potential in new crop

Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.

The rise of Cosmic Crisp

It’s not very often that you come across a “game-changing” product that actually delivers everything it promises.

Marketing around Jazz apples champions active lifestyles

Living an active lifestyle remains a key marketing message around the Jazz apple.

Northwest organic apples come easier, but the Northeast still wants it

Whatever your opinion on organics, there’s a market for it.