Nothing says summertime quite like watermelon. Make summertime sales soar by giving some marketing attention to this sweet summertime staple.
- Watermelon is a summertime favorite, but it also offers up a bunch of health benefits. Watermelon is a good source of vitamin A, which is essential for keeping eyes and skin healthy. It contains vitamin C, which can improve immune-system health and fight cancer. Watermelon’s red color is caused by lycopene, a carotenoid pigment that researchers believe is a powerful antioxidant that helps fight cancer and other diseases. Compounds in watermelon may contribute to cardiovascular health.
- The U.S. Food and Drug Administration has approved the following nutrient content descriptors for watermelons: fat-free, saturated fat-free, very low sodium, cholesterol-free, a good source of vitamin A and high in vitamin C.
- Cross-merchandise watermelon with berries, fruit salad ingredients, bagged salad and picnic baskets.
- Watermelon is available year-round with peak season in the summer months. Create an appetite for watermelon by promoting it throughout the year.
- Fall: Peak watermelon season is winding down, but keep it in consumers’ minds by including fresh-cut options in back-to-school promotions. Add cubed watermelon to party trays for fall football tailgates.
- Winter: Include watermelon in holiday promotions as an addition to fruit salads.
- Spring: Promote watermelon as a sweet addition to healthy green salads. Include watermelon in Mother’s Day and Easter promotions as a great addition to a holiday brunch.
- Summer: Summer is when watermelon shines. Include it in summer holiday promotions. Consider a tent or truckload sale to move watermelon and other items near the summer holidays. Make watermelon a centerpiece of the sale.
- Offer samples of watermelon, especially early in the season, to create an appetite for watermelon.
- Not everyone wants a huge watermelon. Offer plenty of options for consumers, including different sizes, both red and yellow varieties, and fresh-cut options.
- Brace the bottom of your watermelon display to avoid a watermelon avalanche.
- During peak season, extend your watermelon display into the aisles and outside with graphic bins full of the summertime treat.
- Place watermelon near the front of the store during the summer, especially around the summertime holidays of Memorial Day, Fourth of July and Labor Day.
- Watermelon does not cook well, so serve it chilled and raw.
- Watermelon cubes can be frozen and used as ice cubes in drinks.
- Add watermelon to smoothies to create a tasty treat.
- Watermelon has a high water content so refrain from chopping it too fine or it will disintegrate.
- Include watermelon in salads and salad bars.
- Watermelon cubes or slices are a great addition to a breakfast bar.
- Use a thin slice of watermelon as a plate garnish.
- Use a hollowed out watermelon shell as a basket for a centerpiece or as a serving dish.
In The Backroom
45,000-lb. bulk 1,050-lb. bins 85-lb. cartons, various counts 65-lb. cartons (seedless) 35-lb. cartons (mickey lee) 24-, 30-, and 36-inch bins RPC – not available
United States U.S. fancy U.S. No. 1 U.S. No. 2
Temperature: 50 to 60 F, 10 to 15.6 C. At 50 F, 10 C or lower, watermelons lose color. At 60 F, 15.6 C or higher they decay. Relative humidity: 90% Mist: no Typical shelf life: 14 to 21 days Ethylene-sensitive (Do not store or transport with ethylene-producing commodities.) Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a higher temperature. At temperatures of 32-50 F, 0-10 C, watermelons are subject to chill injury.) After one week at 32 F, 0 C, they will develop an off-flavor and become pitted. For about a week, holding watermelons at room temperature can improve flavor and coloring, and can be held for up to three weeks at 50 to 60 F, 10 to 15.6 C, but it is best to sell quickly. When stored at higher temperatures, color will deepen. Once picked, watermelon sugar content does not increase.
- More than 60% of consumers who purchased watermelon say they purchased an individual-sized watermelon in the past 12 months.
- More than 50% of all consumers purchased watermelon in the past 12 months.
- Consumers in the Midwest are the most likely to purchase watermelon.
watermelons_fresh-trends (420.33 KB)