Commodity: Salads/Salad Mixes
Salad mixes are a convenience item that is popular with nearly every demographic. Their higher price point attracts a more affluent, convenience-minded shopper. Make salad mixes an important part of your produce mix.
- Salad mixes offer up the health benefits of their ingredients, which vary from mix to mix. Romaine or leaf-lettuce-based salad mixes offer a denser mix of nutrients than iceberg-based salad mixes.
- Mesclun greens and romaine have a low energy density. They have a low calorie count compared to their serving size. Mesclun greens contain 5% of the recommended daily allowance of vitamin C. Mesclun greens and romaine both contain iron and calcium.
- Salad mixes offer up some obvious cross-merchandising choices, including salad dressing, croutons, cheese, berries and other salad vegetables.
- Salad mixes are available year-round. Include them in promotions throughout the year.
- Fall: Include salad mixes in back-to-school promotions as an option for school and work lunch boxes.
- Winter: Promote salad mixes as a base for salads to grace the holiday table, saving consumers time during the busy season.
- Spring: Include salad mixes in Mother’s Day and Easter promotions as an easy starting point for salads.
- Summer: Add salad mixes to summertime grilling promotions as a quick way to round out a grilled meal.
- Offer samples of different types of salad mixes to promote not just the salad mixes but different types of salad dressings as well.
- Lots of options are important to keep salad mixes moving. Offer mixes from spring mix to Caesar salad.
- Bagged salads are most popular, but some consumers prefer to purchase their salad mix in a clamshell.
- Offer single-serve bowls complete with salad dressing and cheese to consumers looking for healthy lunch options.
- Keep displays well-stocked and keep an eye on the use-by dates of product.
- Give salad mixes their own display case with other convenience foods, such as coleslaw, shredded lettuce and broccoli florets.
- Keep salad mix displays close to other salad vegetables to encourage consumers to add their own favorites to the mix.
- Salad mixes can cut preparation time in a big way. Start with a prepared salad mix and add other ingredients to create a signature salad all your own.
- Use bagged salads to provide a base for your salad bar. Consider mixing together several types of salad mixes to create a heartier and more interesting option.
- Consider adding a from-scratch dressing to your dressed-up salad mix.
In The Backroom
20-lb. cartons, 4 5-lb. bags 20-lb. cartons, 2 10-lb. bags 3-, 6-, 9-, 12-, 18- and 24-count cartons (total) 3-lb. bulk carton, mesclun RPC – 6411, 6416, 6419, 6428 Consumer packs Salads are offered in many lettuce and vegetable combinations. Packaging varies from 3.5-oz. bags to 5-lb. bags.
See grades for individual products.
Temperature: 33 F, 0.6 C Relative humidity: 90-95% Mist: mesclun, lightly; do not mist wrapped product Typical shelf life: 10 to 19 days
- 54% of consumers said they purchased salad mixes in the past year.
- Salad mixes are popular across all economic demographics, but are most popular with those with a household income of $50,000 a year or more.
- Female consumers are 19 percentage points more likely to buy salad mix than male.
salad-mix_fresh-trends (510.44 KB)