Commodity: Salads/Salad Mixes
Salad mixes appeal to shoppers who are strapped for time, and their sales continue to climb. Salad mix sales grew nearly 2% in 2018. Offer a variety of options and promote them as a great way to add nutrition to a meal without adding preparation time to watch your sales climb, too.
- Salad mixes offer up the health benefits of their ingredients, which vary from mix to mix. Romaine or leaf-lettuce-based salad mixes offer a denser mix of nutrients than iceberg-based salad mixes.
- Mesclun greens and romaine have a low energy density. They have a low calorie count compared to their serving size. Mesclun greens contain 5% of the recommended daily allowance of vitamin C. Mesclun greens and romaine both contain iron and calcium.
- Salad mixes offer up some obvious cross-merchandising choices, including salad dressing, croutons, cheese, berries and other salad vegetables.
- Salad mixes are available year-round. Include them in promotions throughout the year.
- Fall: Include salad mixes in back-to-school promotions as an option for school and work lunch boxes.
- Winter: Promote salad mixes as a base for salads to grace the holiday table, saving consumers time during the busy season.
- Spring: Include salad mixes in Mother’s Day and Easter promotions as an easy starting point for salads.
- Summer: Add salad mixes to summertime grilling promotions as a quick way to round out a grilled meal.
- Offer samples of different types of salad mixes to promote not just the salad mixes but different types of salad dressings as well.
- Lots of options are important to keep salad mixes moving. Offer mixes from spring mix to Caesar salad.
- Bagged salads are most popular, but some consumers prefer to purchase their salad mix in a clamshell.
- Offer single-serve bowls complete with salad dressing and cheese to consumers looking for healthy lunch options.
- Keep displays well-stocked and keep an eye on the use-by dates of product.
- Give salad mixes their own display case with other convenience foods, such as coleslaw, shredded lettuce and broccoli florets.
- Keep salad mix displays close to other salad vegetables to encourage consumers to add their own favorites to the mix.
- Salad mixes can cut preparation time in a big way. Start with a prepared salad mix and add other ingredients to create a signature salad all your own.
- Use bagged salads to provide a base for your salad bar. Consider mixing together several types of salad mixes to create a heartier and more interesting option.
- Consider adding a from-scratch dressing to your dressed-up salad mix.
In The Backroom
20-lb. cartons, 4 5-lb. bags 20-lb. cartons, 2 10-lb. bags 3-, 6-, 9-, 12-, 18- and 24-count cartons (total) 3-lb. bulk carton, mesclun RPC – 6411, 6416, 6419, 6428 Consumer packs Salads are offered in many lettuce and vegetable combinations. Packaging varies from 3.5-oz. bags to 5-lb. bags.
See grades for individual products.
Temperature: 33 F, 0.6 C Relative humidity: 90-95% Mist: mesclun, lightly; do not mist wrapped product Typical shelf life: 10 to 19 days
- 41% of consumers said they purchased salad mixes in the past year.
- Families without kids at home were more likely to buy salad mix, at 45%, than those with kids, at 34%.
- Consumers age 50 and older were more likely to buy the greens than younger shoppers.
ft2020_salad-mix (1.21 MB)