Raspberries continue to gain in popularity with consumers. Their higher price point means those little ber-ries can add big dollars to your bottom line. Make raspberries an important piece of your berry promotions.
- Raspberries’ increasing popularity has much to do with their health benefits. Raspberries have an-timicrobial properties, which help prevent too much bacteria from growing in the bottom. Ellagic acid found in raspberries helps prevent damage to cell membranes. Research shows that eating raspberries may help prevent the growth of cancerous tumors. Raspberries contain antioxidants that reduce inflammation in the body.
- The U.S. Food and Drug Administration has approved the following nutrient content descriptors for raspberries: fat-free, saturated fat-free, sodium-free, cholesterol-free, high in fiber, high in vit-amin C and a good source of folate.
- Raspberries have a multitude of use so cross-merchandise them with cereal, other berries, pastry shells, baking supplies and ice cream.
- Raspberries are available year-round, but their most promotable quantities are in early summer and in the fall. Promote them throughout the year.
- Fall: Include raspberries in back-to-school promotions as their small size and tasty flavor make them perfect for lunch boxes.
- Winter: Include raspberries in holiday cooking promotions. They can be added to nearly any baked good.
- Spring: Promote raspberries as a sweet treat for Easter and Mother’s Day brunches.
- Summer: Include raspberries in Memorial Day, Fourth of July and Labor Day promo-tions. Encourage consumers to add them to fruit and green salads.
- Introduce consumers to the taste of golden raspberries by offering samples.
- Consumers are most familiar with red raspberries, but adding black and golden varieties to your display creates options for shoppers.
- Raspberries are extremely perishable. Only stock what you can move in one day.
- Keep fragile berries from being smashed by offering them in clamshells. Don’t stack clamshells because the berries can still bruise from the weight.
- Include raspberries in a larger berry display with blueberries, strawberries and blackberries. Place raspberries next to blackberries as they share a similar price point.
- Showcase raspberries in your department when they are in peak season.
- Raspberries make a great addition to baked goods, such as pies, pastries and breads.
- Include raspberries in a berry shortcake dessert or as a topping for ice cream.
- Use raspberries as a decorative topping for a decorated cake.
- Add raspberries to salads and offer them on salad bars.
- Raspberries are a tasty topping for cereal and yogurt, so include them on breakfast bars. Use them as a topping for pancakes and waffles.
- Include raspberries in a berry cup side dish on your children’s menu.
- Dip raspberries in chocolate and use them as a dessert plate garnish.
In The Backroom
6-lb. flats, 12 8-oz. cups 5-lb. flats, 12 6-oz. or 9 8-oz. cups 6 6-oz. cups (1/2 flat) 12 ½ dry pints 12 dry pints RPC –6409, 6411 Consumer packs 6-oz. clamshell
U.S. No. 1 U.S. No. 2
Temperature: 32 to 34 F (0 to 1 C) Relative humidity: 90-95% Mist: no Typical shelf life: 2 to 3 days Highly sensitive to freezing injury. (Likely to suffer injury by one light freezing.) Product is precooled immediately after harvest to slow decay. It is transported in constant refrigeration because of high perishability. Additional protection against decay and ripening is obtained by charging the load with carbon dioxide while in transit.
- 31% of consumers said they purchased raspberries in the past year.
- Consumers in the South and Northeast were much less likely to purchase raspberries than those in the West and Midwest.
- White consumers were far more likely to purchase raspberries than black consumers, 34 percentage points to 8.
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