Commodity: Organic Strawberries

Contents:

PLUs:

  • 94246

    pint, East

  • 94028

    pint, West

  • 94247

    quart, East

  • 94248

    quart, West

  • 94249

    bulk 3-pack (3 pints), East

  • 94250

    bulk 3-pack (3 pints), West

  • 94323

    bulk

  • 94251

    long stem

Strawberries

Commodity Overview

Organic strawberries account for more than 5% of total organic sales, and they made up more than 8% of total strawberry sales in 2015 with growth in 2016. Give organic strawberries some space in your department to increase sales and round out your organic berry category.

Varieties

This commodity is not typically marketed by variety.

Sales Strategies

Promote organic strawberries heavily during the spring and summer when supply is plentiful and prices are lower. Include organic shortcake, whipped cream, ice cream and chocolate dips with strawberries.

Include organic strawberries in summertime holiday promotions. They are popular both in baked goods and as a side dish or snack at summertime picnics.

Create an organic berry promotion that includes all types of organic berries, including strawberries, raspberries, blueberries and blackberries.

Dynamic Displays

Organic strawberries should be the centerpiece of any organic berry display. Don’t hide your organic berries. Create an organic berry patch display near the front of the store to draw consumers who are looking for berries and are interested in organic.

Strawberries are a popular summer item. If you have quick turnover on your organic strawberries, they can be displayed without refrigeration. On days when turnover is slow, however, they need to be refrigerated.

Consider displaying organic strawberries and conventional strawberries side by side with the appropriate barriers in between. This creates a larger, eye-catching display and keeps all your berries in one place.

Clamshells are the best way to display organic berries as they limit damage and the possibility of contamination from conventional product.

In The Backroom

Shipping

Organic strawberries, like conventional strawberries, are often shipped in packs of 8, 1-pound clamshells. They are also available in packs of 12, 8.8-ounce clamshells.

Grades

U.S. No. 1
U.S. combination
U.S. No. 2

Handling

Temperature: 32 to 34 F, 0 to 1 C
•    Relative humidity: 90-95% 
•    Mist: no
•    Typical shelf life: 5 to 7 days
•    Highly sensitive to freezing injury.  (Likely to suffer injury by one light freezing.)
•    Brief storage is the rule for maintaining quality product. After a few days in storage, strawberries will begin to lose coloring and flavor and may shrivel.
•    Strawberries should be kept cold, unless immediate sale is expected.
•    Do not wash strawberries for display as moisture causes them to break down.

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