Commodity: Organic Peppers, Chili



  • 94677


  • 94678


  • 94685


  • 94686


  • 94772


  • 94687


  • 93125


  • 94690

    hot (Hungarian hot)

  • 94691

    hot mixed

  • 94692

    Hungarian wax

  • 94693


  • 94694

    jalapeño, red

  • 94695

    Japanese, red

  • 94696

    long hot, green

  • 94697

    long hot, red

  • 94698

    morita chili

  • 94699


  • 94700

    New Mexico

  • 94701

    pasilla, green

  • 94702

    pasilla, red

  • 94703

    pasilla pod

  • 94704


  • 94705


  • 94706

    red cheese

  • 94707

    red finger

  • 94708

    red pimiento

  • 94709


  • 93413


Peppers, Chili

Commodity Overview

Organic chili peppers, or specialty peppers, accounted for a very small percentage of organic produce sales, and organic makes up well under 1% of category sales. However, they are a great way to round out your organic pepper category and appeal to discerning cooks who are willing to pay a bit more for their produce.


For more information on variety characteristics, visit our conventional chili peppers page.

Sales Strategies

Promote the health benefits of chili peppers and remind consumers that organic chili peppers are an environmentally conscious choice.

Include organic chili peppers in promotions with organic salsa ingredients. Create a taco promotion that includes all organic options for the ingredients. This is a promotion that will work well around Cinco de Mayo.

Don’t forget to include organic chili peppers in football game day marketing strategies. They are a great way to spice up homemade dips.

Include organic chili peppers in summertime grilling promotions along with recipes for meat marinades that include chili peppers. Cross-promote them with organic meat.

Dynamic Displays

A variety of chili peppers are available as organic, so offer a variety of options, including jalapeno, Anaheim, padron, poblano and serrano peppers. Display them in their own area near organic bell peppers to create a larger organic pepper display.

Consider offering both bagged and bulk product to appeal to consumers who are on the go as well as those who want to choose their own.

In The Backroom


Organic jalapeno and Anaheim peppers are available in a variety of packaging sizes, including custom packs. Most other special peppers are often available in 10-pound cartons.


Temperature: fresh chili peppers, 38 to 44 F (3.3 to 6.7 C); dried chili peppers, room temperature
Relative humidity: 60-70% 
Mist: no
Typical shelf life: fresh chili peppers 14 to 21 days; dried chili peppers, up to two years
Avoid well-ventilated areas, which can shrivel chili peppers. For fresh chili peppers, encourage consumers to wrap product in plastic and store in the vegetable bin of the refrigerator.

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