Commodity: Organic Oranges

Contents:

PLUs:

  • 94384

    small navel, East/Central (125 size and smaller)

  • 94013

    small navel, West (113 size and smaller)

  • 94385

    large navel, East/Central (100 size and larger)

  • 93107

    medium navel, West (72 to 88 size)

  • 94012

    large navel, West (56 size and larger)

  • 94014

    small valencia (100 size and smaller, Florida; 113 size and smaller, West)

  • 93108

    medium valencia, West (72 to 88 size)

  • 94388

    large valencia (80 size and larger, Florida; 56 size and larger, West)

Oranges

Commodity Overview

Organic orange sales account for less than 4% of the category in 2015, but that will rise for 2016 figures, as sales jumped more than 30% in 2016. Oranges are a popular item with many consumers, so including an organic option can add to your bottom line.

Varieties

For more information on variety characteristics, visit our conventional oranges page.

Sales Strategies

Include organic oranges in organic citrus promotions. Offer lemons, limes, oranges and tangerines in a grouped promotion.

Oranges may be the original juicing fruit. Include organic oranges with other organic juicing fruits and vegetables in a juicing promotion. Add juicers and zesters to the promotion.

Appeal to parents with merchandising that proclaims organic oranges to be the perfect lunch box fruit. Kids love the sweet flavor, and they are easy to eat.

Include organic oranges in winter holiday promotions. Oranges have long been associated with Christmas as both a food item and a decoration. Promote organic oranges as a sweet addition to a salad by merchandising them with organic bagged salads.

Dynamic Displays

Display organic oranges near conventional oranges as the price compares fairly well. The two types can share a table with the proper barriers or you can place conventional on one side of the aisle and organic on the other.

Offer both bagged and bulk options on your display. When displaying bulk organic oranges, feel free to stack them, but keep your stacks low to avoid an orange avalanche.

Especially in winter, place organic oranges front and center in your department. They are one of the few fruits that are in season, and their bright color draws eyes to a dynamic display. This encourages impulse buys.

In The Backroom

Shipping

Organic oranges are commonly available in 48- to 113-count cartons. They also are often available in cartons of 10, 4-pound bags.

Grades

Florida 
U.S. Fancy
U.S. No. 1 Bright
U.S. No. 1
U.S. No. 1 Golden
U.S. No. 1 Bronze
U.S. No. 1 Russet
U.S. No. 2 Bright
U.S. No. 2 Russet
U.S. No. 3
Florida also imposes some state regulations for short time periods.

California and Arizona
U.S. Fancy
U.S. No. 1
U.S. Combination
U.S. No. 2

Texas and other states
U.S. Fancy
U.S. No. 1
U.S. No. 1 Bright
U.S. No. 1 Bronze
U.S. Combination
U.S. No. 2
U.S. No. 2 Russet
U.S. No. 3
Texas Choice

Handling

Temperature: Florida 32 to 34 F (0 to 1 C); California, 45 to 48 F (7.2 to 9 C); Arizona, Texas, 32 to 48 F (0 to 9 C)
Relative humidity: 85-90% 
Mist: no
Typical shelf life: Arizona, California, 21 to 56 days; Florida, Texas, 56 to 84 days (when properly refrigerated)
Odor producer (Do not store or transport odor-sensitive items with commodities that produce odors. Oranges produce odors that will be absorbed by meat, eggs and dairy products.)
Moderately sensitive to freezing injury.  (Able to recover from one to two light freezings.)
Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a higher temperature.)
Early Florida oranges are not stored, except as relates to shipping. Valencias can be stored to some extent. Navels are kept only as needed to allow orderly marketing.
While Florida and Texas oranges are subject to russeting, quality is not affected.

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