Commodity: Organic Mangoes
Organic mangoes don’t yet have a large following, accounting for 3% of the category, but their sales are growing. Sales increased 10% in 2016. If you cater to a large ethnic population that is also environmentally conscious, organic mangoes can be a big seller.
For more information on variety characteristics, visit our conventional mangoes page.
Promote organic mangoes with other organic fruits and organic bagged salads. Include it in organ-ic tropicals promotions.
Create a salsa promotion around Cinco de Mayo and include organic mango in the promotion. Mango salsa is becoming more popular. Pair it with other organic ingredients. Include organic mangoes in winter holiday promotions as they make tasty chutneys and relishes that can grace the holiday table.
Promote organic mangoes to parents looking for a nutritious, sweet snack for their kids. Be sure to highlight the growing practices for organic mangoes.
Mangoes pair well with other items, including fruit salad items, melons, bagged salads and salsa ingredients.
Asian cultures often use unripe mangoes in chutney, relish and pickles. If you have a large Asian population that shops at your store consider carrying unripe fruit.
The most commonly available organic mango is the ataulfo, but other varieties are often availa-ble. Remind consumers that different varieties of mangoes have different flavors. Use signs and sampling to educate consumers about the differences.
Include organic mangoes in an organic tropicals display. Include bananas, kiwifruit, pineapple and organic coconut on the display. Consider putting conventional tropicals at one end of the display and conventional tropical fruit at the other end. This creates a large, attention-drawing display and keeps the two types of product from intermixing.
Organic mangoes look sturdy, but they bruise easily. Avoid stacking them to keep them in great shape for the consumer.
Include information on your display about how to tell if a mango is ripe. Many consumers are unfamiliar with the fruit, so preparation tips are a good idea as well.
In The Backroom
Organic mangoes come in a variety of custom-packaging options. They are often shipped in 22-count cartons.
Temperature: 55 F, 12.8 C (for storage and transport)
Relative humidity: 90-95%
Typical shelf life: 7 to 14 days
Ethylene producer (Do not store or transport ethylene-sensitive items with commodities that produce eth-ylene.)
Susceptible to chilling injury (Damage sometimes is not apparent until produce is returned to a warmer temperature.)
Pinhead-size black spotting is not a defect but is a characteristic of some varieties such as the haden.