Commodity: Organic Grapefruit

Contents:

PLUs:

  • 94027

    small red/pink, East

  • 94047

    small red/pink, West

  • 94280

    small red/pink, Central

  • 94281

    large red/pink, East

  • 94282

    large red/pink, West

  • 94283

    large red/pink, Central

  • 94491

    extra large red/pink, East

  • 94492

    extra large red/pink, West

  • 94493

    extra large, red/pink, Central

  • 94284

    small deep red, East

  • 94285

    small deep red, West

  • 94286

    small deep red, Central

  • 94287

    large deep red, East

  • 94288

    large deep red, West

  • 94289

    large deep red, Central

  • 94494

    extra large deep red, East

  • 94495

    extra large deep red, West

  • 94496

    extra large deep red, Central

  • 94290

    small white, East

  • 94291

    small white, West

  • 94292

    small white, Central

  • 94293

    large white, East

  • 94294

    large white, West

  • 94295

    large white, Central

  • 93157

    extra large white, East

  • 93159

    extra large white, West

  • 93158

    extra large white, Central

Grapefruit

Commodity Overview

Organic grapefruit is an important part of a well-rounded organic citrus category. While organic grapefruit don’t account for a large percentage of grapefruit sales at less than 4%, when grouped in with other organic citrus, the category is worth your time. Organic grapefruit sales grew by 8% in 2016.

Varieties

For more information on variety characteristics, visit our conventional grapefruit page.

Sales Strategies

Organic grapefruit is most often eaten as a snack or breakfast food. Some consumers like to juice their own grapefruit. Promote grapefruit during any juicing promotions.

Include organic grapefruit in organic citrus promotions. Cross-promote it with organic bagged salads and other organic salad items as it can add a tangy flavor to traditional salads.

Promote organic grapefruit heavily in the winter as that is a time when other fruits may be more expensive.

Create an organic fruit box or basket for the holidays and include organic grapefruit. This appeals to the environmentally conscious consumer looking for a gift.

Don’t forget to include organic grapefruit in promotions for Easter and Mother’s Day as it works well on the brunch buffet.

Sampling is a great way to get organic grapefruit moving. Offer samples of both pink and white varieties so consumers can taste the difference. You may gain some new grapefruit purchasers who were only familiar with the tarter white varieties before tasting the pink ones.

Dynamic Displays

Create an organic citrus display in your department by grouping organic grapefruit, oranges, tangerines and clementines together in one display. Make the display a centerpiece in your department as the vibrant colors will draw consumers in.

Consider displaying organic grapefruit near their conventional counterpart as the relatively lower price point of organic grapefruit won’t lead to the sticker shock that some other organic produce items can cause.

Offer both pink and white varieties of organic grapefruit as each one offers a distinct flavor. Include seedless varieties if they are available.

Consider displaying organic grapefruit in bushel baskets in front of a larger citrus display. This frees up space on the table and draws attention to the grapefruit.

In The Backroom

Shipping

Organic grapefruit is most often shipped in 32- or 48-count cartons. However, organic grapefruit is available in all different sizes for both bulk and bagged. For bagged product, 5-pound bags are a popular option.

Grades

Florida
U.S. Fancy
U.S. No. 1 bright
U.S. No. 1
U.S. No. 1 golden
U.S. No. 1 bronze
U.S. No. 1 russet
U.S. No. 2 bright
U.S. No. 2
U.S. No. 2 russet
U.S. No. 3

California and Arizona
U.S. Fancy
U.S. No. 1
U.S. No. 2
U.S. Combination
U.S. No. 3

Texas and other states
U.S. Fancy
Texas Fancy
U.S. No. 1 bright
U.S. No. 1
U.S. No. 1 bronze
U.S. Combination
Texas Choice
U.S. No. 2
U.S. No. 2 russet
U.S. No. 3

Handling

Temperature: California and Arizona, 50 to 55 F (10 to 13 C); Florida and Texas, 50 to 60 F, (10 to 16 C)
Relative humidity: 85-90%
Mist: no
Typical shelf life: 28 to 42 days
Susceptible to chilling injury. Damage sometimes is not apparent until the fruit is returned to a higher temperature.
Long storage does not improve grapefruit quality. Decay and rind breakdown may occur as well as stem-end rot, particularly from crops grown in the Gulf States. Florida fruit that has been degreened with ethylene can be handled normally. Lower humidity levels can enhance rind breakdown.

Fresh Trends

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