Commodity: Organic Brussels Sprouts
While Brussels sprouts make up a very small portion of organic produce sales, and only 1% of the category is organic, their popularity is growing. Sales rose 27% in 2016 while prices rose slightly. Capitalize on organic Brussels sprouts increasing popularity by promoting their health benefits and encouraging consumers to think about Brussels sprouts in a new way.
For more information on variety characteristics, visit our conventional Brussels sprouts page.
Many consumers aren’t familiar with newer ways of cooking Brussels sprouts. Reintroduce consumers to Brussels sprouts flavor by offering samples of sautéed organic Brussels sprouts.
Consider cross-merchandising organic Brussels sprouts with other organic items, like soup supplies, parmesan cheese and olive oil.
Include organic Brussels sprouts in soup vegetable displays and promote them as a hearty side dish on cold days. Promote the many health benefits of Brussels sprouts to attract health-conscious consumers. Market organic Brussels sprouts to parents as a nutritious side dish that can be made appealing, even to picky kids. Include organic Brussels sprouts in winter holiday promotions as a great side dish for the holiday meal.
Organic Brussels sprouts need to be kept refrigerated. When Brussels sprouts get warm, the leaves turn yellow, so keep them on refrigerated tables.
Consider displaying organic Brussels sprouts in bags. This keeps them from becoming a slipping hazard if they roll off the display. It also helps keep organic Brussels sprouts separated from conventionally grown product.
Include Brussels sprouts in cooking vegetable displays. Decide whether to display them in a separate organics section or to place them next to conventional product. Brussels sprouts offer a nice color contrast when placed next to cauliflower or summer squash.
Include preparation tips and recipes on your display to encourage consumers to think about Brussels sprouts as something other than the steamed or boiled vegetable of their youth.
In The Backroom
Brussels sprouts are most often shipped in 10-pound cartons. They are also shipped in cartons of 8, 1-pound bags.
U.S. No. 1
U.S. No. 2
Temperature: 32 F, 0 C
Relative humidity: 95-100%
Typical shelf life: 3 to 5 weeks
Ethylene-sensitive. Do not store or transport with commodities that produce ethylene.
Somewhat sensitive to freezing injury.