Kale has gained prominence in the consumer consciousness during the past few years. Awareness of its multiple health benefits has been growing rapidly. Promote kale as an easy way to get important nutrients.
- Kale contains vitamin C, which has been shown to fight cancer. It also is high in vitamin A, which contributes to healthy hair and skin. Kale has more iron per calorie than beef. Iron is important for proper liver function. Kale also contains omega-3 fatty acids, which have been shown to reduce inflammation.
- Kale: A 31⁄2 oz. serving contains 53 calories and about twice the RDA of vitamins A and C.
- Kale has many uses from salads to cooked greens to juicing, making it an ideal candidate for cross-merchandising. Cross-promote kale with juicing supplies, salad dressing, croutons, vinegar and sea salt.
- Kale is available year-round so include it in promotions to health-conscious consumers throughout the year.
- Fall: Include kale in soup promotions as it adds a nutritious punch along with flavor and texture to soups and stews.
- Winter: Kale’s traditional use as a boiled green side dish makes it a hearty side dish for winter meals. Include kale in holiday promotions as a more nutritious base for holiday salads. Promote kale with other healthy foods in New Year’s promotions to draw in the health-conscious consumer.
- Spring: Include kale in springtime salad promotions.
- Summer: Promote kale as a summertime side dish as it was traditionally considered a summer food.
- Kale’s traditional home is with the greens as it has long been a staple on plates south of the Mason-Dixon line.
- Include preparation tips on your display as consumers may not know that they should only eat the leaves and discard the midribs.
- Include kale in displays with other popular juicing vegetables, such as carrots.
- Use kale’s dark green color to create a contrast with bright vegetables like carrots or yellow squash.
- Because kale is so popular right now, consider expanding your kale display.
- Add kale to smoothies for a bigger nutritional punch.
- Use kale alone as a base for salads or include it with other greens for a mixed green base.
- Cooked kale makes a side dish that goes well with traditional comfort foods.
- Kale chips are a healthy alternative to chips or fries.
In The Backroom
Kale is shipped in the same containers as other greens – bushel baskets, crates and cartons of varying weights.
U.S. No. 1 U.S. Commercial
Temperature: 32 F, 0 C Relative humidity: 90-95% Mist: yes Typical shelf life: 10 to 14 days Ethylene-sensitive. Do not store or transport with commodities that produce ethylene. Cracked ice around and in packages may help extend shelf life. Keep at proper humidity levels to prevent wilting.
- 17% of consumers said they purchased kale in the past year.
- Consumers with children are more likely than those without children to purchase kale.
- Asian shoppers are the most likely ethnic group to purchase kale.
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