Many consumers are unfamiliar with figs outside of Fig Newtons. Introduce consumers to fresh figs by educating them and offering a chance to try them out. Health-conscious consumers may already be looking for fresh figs, so be sure to market to them. While figs are a small part of the produce mix, they are growing and can be a great addition to your produce department.
- Figs have numerous health benefits, including the ability to help prevent diabetes. They also contain potassium, which can help lower blood pressure. Figs are a good source of dietary fiber, which aids in digestion and can help prevent some digestive cancers. Fig leaves have also been shown to lower levels of triglycerides in animal studies.
- The U.S. Food and Drug Administration has approved the following nutrient content descriptors for figs: fat-free, saturated fat-free, sodium-free, cholesterol-free, a good source of potassium and a good source of fiber.
- Figs can be a great addition to other items, so cross-merchandise them with rice, bagged salads and dates.
- At least one variety of fig is available year-round. Be sure to add them to your promotional calendar.
- Fall: Figs can make a tempting appetizer for football game day parties. Market them with other popular game-day party items like chips and dip.
- Winter: Figs work well in baked goods, so promote them as an addition to holiday baking.
- Spring: Chopped figs can be sprinkled on salads, so promote them as a tasty addition to springtime salads.
- Summer: Figs’ flavor is a tasty complement to meat dishes, so include them in summertime grilling promotions as a no-cook side dish.
- Offer samples to familiarize consumers with figs.
- Not all figs taste the same. Make sure consumers know what type of fig they are getting and what it will taste like when they get it home.
- Display figs in their shipping containers to keep them from being damaged. Keep them cool and don’t stack them.
- Display fresh figs and dates together. Include dried figs on your display as consumers are often more familiar with the dried option.
- Include preparation tips and recipes on your display for curious consumers who are unfamiliar with fresh figs.
- Figs are a natural humectant. Add them to baked goods to extend their shelf life.
- Add figs to rice for a nutty flavor.
- Include chopped figs in salads and on salad bars.
- Figs add a unique flavor to poultry stuffing.
- Add figs to vegetable side dishes to create a nutty flavor without adding nuts.
- Use figs in desserts where consumers are most familiar with them.
In The Backroom
Panta-pack trays, 15- to 70-count 8 1-lb. clamshells 12 8-ounce clamshells RPC – 6411
No U.S. grades exist for fresh figs.
Handling: 34 F, 1 C Relative humidity: 85-90% Typical shelf life: 10 to 12 days Odor sensitive. Fresh figs will absorb odors produced by apples and green onions. Ripen at room temperature, uncovered, out of direct sun and turn frequently. If figs must be stored, arrange them in a single layer on paper-towel-lined trays. Cover with plastic wrap and refrigerate for a few days. Figs can be put in a sealed bag and frozen for up to six months without losing quality.