Cranberry sales fell about 2% in 2019, but the seasonal berry still accounted for more than $42 million in sales. Market them well during the fall and winter months, making a big splash during the holiday season to boost sales and add to the bottom line.
- Cranberries may be a fountain of youth as they have been shown to counteract some of the chronic conditions associated with aging. They are also high in antioxidants, which help to fight cancer. Cranberries are good for your heart and contain nearly as much vitamin C as citrus fruit.
- The U.S. Food and Drug Administration has approved the following nutrient content descriptors for cranberries: fat free, saturated fat free, sodium free, an excellent source of dietary fiber and an excellent source of vitamin C.
- Cranberries’ place as a side dish or ingredient make them a perfect cross-merchandising candidate. Cross-merchandise them with turkey, stuffing ingredients and baking items.
- Cranberries have a limited sales window, so make the most of the fall and winter seasons to move cranberries off the shelves.
- Fall: Promote cranberries as a tangy taste for fall baked goods like muffins and breads.
- Winter: Use the winter holidays to increase cranberry sales. Run promotions and include cranberries in holiday displays. Show consumers how to use cranberries as part of their holiday decorations. Offer ideas like creating a garland for the tree or filling a bowl with water and floating the cranberries on top for a festive decoration. Run promotions on cranberries at the same time as stuffing ingredients and turkey. Consider offering a deal for buying all three. Include cranberries in post-New Year’s promotions as they offer plenty of health benefits.
- Avoid misting cranberries as wet cranberries end up being cranberries that spoil. Keep cranberries on refrigerated displays.
- Cranberries’ bright red color make them an eye-catcher. Make them a centerpiece of holiday displays.
- Use cranberries as a color break to create an attractive overall display.
- Offer recipes and preparation tips for cranberries. Remind consumers that they can be used in relishes and baked goods as well as be served as a side dish.
- Add cranberry side dishes during the fall and winter to add a seasonal touch to your menu.
- Include cranberries in baked goods, especially during the fall.
- Grated cranberries make a tasty topping for salads. They also add a touch of color.
- Cranberry relish works well with meat or poultry.
- Include cranberry juice on your breakfast menu.
In The Backroom
20-lb. cartons, bulk 18-lb. cartons, 24 12-oz. poly bags RPC 6411
For commonly cultivated varieties U.S. No. 1 Packages stamped U.S. No. 1 are checked by random sampling of 100 berries per lot.
Temperature: 38 to 40 F, 2.2 to 4.4 C Relative humidity: 90-95% Mist: no Typical shelf life: 2 to 3 weeks Susceptible to chilling injury. Damage sometimes is not apparent until the produce is returned to a higher temperature. Vent to avoid carbon dioxide buildup and to encourage a uniform storage environment. Do not pack on ice. Poorly colored fruit can pick up better coloring if held for a few weeks at 45 to 50 F, 7.2 to 10 C. However, sudden temperature increases can cause water condensation within packages.
- 10% of consumers said they purchased cranberries in the past year.
- Men are more likely than women to purchase cranberries.
- Asian consumers are the most likely ethnic group to purchase cranberries.
ft2020_cranberries (740.36 KB)