Commodity: Carambola

Carambola

Commodity Overview

Carambola with its unique star shape can add some splash to your tropicals display. The small fruit offers you the opportunity to expand your tropicals mix and boost your sales. Its increasing popularity means this may be a good time to give carambola the opportunity to make a difference in your produce sales.

Varieties

This commodity is not typically marketed by variety.

Facts

  • Like many fruits, carambola has much to offer in the area of health. It is high in vitamin C, which can boost the immune system and help prevent cancer. The low calorie content of carambola makes it a great sweet snack for those trying to lose weight. Carambola also contains folate, which has been shown to prevent birth defects.
  • The U.S. Food and Drug Administration has approved the following nutrient content descriptors for carambola: low fat, saturated fat-free, sodium-free, cholesterol-free and high in vitamin C.

Sales Strategies

  • Many consumers may be puzzled by what to do with the unfamiliar fruit. Help them out by offering some cross-merchandising opportunities. Consider pairing carambola with seafood, deli meats, kiwifruit and strawberries.
  • Carambola is available year-round, so be creative in your promotions.
  • Fall: Promote carambola along with other tropicals as a flavorful way to hold onto summer as the days get colder and shorter.
  • Winter: Include carambola in winter fruit displays and encourage consumers to add it to holiday fruit salads. Its star shape lends itself to being a festive garnish on Christmas dinner plates.
  • Spring: Promote carambola as a tasty addition to springtime salads and as a fun snack for kids.
  • Summer: Include carambola in summertime tropicals promotions. Carambola pairs well with seafood, so promote it as a side dish for seafood dishes. Show consumers how to use the fun-shaped fruit as a garnish for summertime drinks.
  • Sampling is the best way to get carambola moving. It introduces consumers who are unfamiliar with the fruit to its sweet taste and shows them how easy it is to prepare.

Dynamic Displays

  • Offer both tart and sweet varieties of Carambola. Make sure they are clearly labeled so no one is surprised at home.
  • Display carambolas with bananas and pineapples to draw eyes to them. Offer information about how to eat carambola on your display.
  • Don’t dump carambola on the display or stack them. The fruit bruises easily.
  • Make sure consumers know that carambola is ripe when it turns yellow with light brown ribs.

Food Service

  • Use carambola’s star shape as a garnish for iced tea or mixed drinks. It can also be a plate garnish.
  • Add sliced carambola to breakfast and salad bars.
  • Include carambola in green and fruit salads.
  • Top meat or seafood with carambola. The taste blends well and its shape makes a visually appealing presentation.
  • Make carambola into a unique jelly or jam.

In The Backroom

Shipping

22-lb. cartons, 1-layer 20-lb. suitcases (60-, 72- and 98-counts) 7-lb. flats (16-, 20-, 25- and 30-counts) 32 2-count and 16 1-count clamshells RPC: not available

Grades

Carambola falls under the guidelines for general grade standards but has no specific grades.

Handling

Temperature: 41 to 50 F, 5 to 10 C Relative humidity: 90-95% Mist: yes Typical shelf life: up to 7 days, when ripe Susceptible to chilling injury. Damage sometimes is not apparent until produce is returned to a higher temperature.

Availability

Nutrition Labels

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