Commodity: Asian Pears
Asian pears are a clear winner in areas with high populations of Asian and Hispanic customers. Although sales of asian pears may be small, they are worth pursuing if your store caters to large ethnic populations. The fruit’s higher price point and its appeal to younger consumers makes it an important part of the pear and apple category.
- Asian pears offer plenty of health benefits. They are high in vitamin C, which has been shown to help prevent cancer, heart disease and stroke. Asian pears also contain Vitamin A, which can keep eyes, hair and gums healthy.
- The U.S. Food and Drug Administration has approved the following nutrient content descriptors for asian pears: low-calorie, fat-free, saturated fat-free, cholesterol-free, sodium-free, a good source of vitamin C, and a good source of vitamin A.
- Let consumers know that asian pears have a variety of uses by cross-merchandising them with baking mixes, pie crusts, cobbler ingredients and salads.
- Asian pears are available year-round so try some of these seasonal promotions:
- Fall: Include asian pears in seasonal pear promotions. Don’t forget to promote them as an easy addition to the back-to-school lunch box.
- Winter: Asian pears are a clear winner when it comes to Chinese New Year promotions, especially in areas with a large Asian population. Include asian pears in winter holiday sales and promote them as a different flavor to add to fruit salads.
- Spring: Consider promoting asian pears as a fresh and easy snack for those who love outdoor activities. Include asian pears in Easter and Mother’s Day promotions.
- Summer: Asian pears can offer a new flavor to traditional apple pie. Include them in traditional summertime promotions around Memorial Day and the Fourth of July.
- Sampling is key to moving product as many consumers are unfamiliar with asian pears’ flavor.
- Asian pears offer year-round availability, which means you can create awareness of pears year-round in your department.
- In areas where asian pears sell well, offer several different varieties to create a larger display and to draw more attention to the fruit. Use signs to inform consumers of the differences between varieties and the differences between asian pears and the more typical pear varieties.
- Considering placing asian pears in the tropical section to avoid consumers having sticker shock when they are placed next to regular pear varieties. Their exotic look and flavor allow them to fit in well with the tropical.
- Include asian pears on cheese trays, especially those paired with wine.
- Poach or sauté asian pears as a flavorful side dish.
- Replace apples with asian pears in baked goods to offer a unique twist on old favorites.
- Include asian pears on a breakfast bar as a different option from the regular bananas and oranges.
In The Backroom
10-lb. cartons, 1-layer 22-lb. cartons, 2-layer RPC 6409, 6411
There are no U.S. grade standards for asian pears.
Temperature: 34 to 36 F (1 to 2 C) Relative humidity: 90-95% Mist: No Typical shelf life: 10 to 15 days Ethylene sensitive (Do not store or transport with commodities that produce ethylene.) Odor-sensitive (Will absorb odors produced by potatoes, bulb onions or any strong-flavored item.) Moderately sensitive to freezing injury.
- 8% of consumers say they purchased Asian pears in the past year.
- Consumers in the West are nearly twice as likely as those living in other areas of the country to purchase Asian pears.
- Asian consumers are more than twice as likely to purchase Asian pears than other ethnic groups.
asian-pears_fresh-trends (392.84 KB)