Tom Burfield

Tom Burfield

Organic mango sales continue upward trend

Growth of the organic mango category is showing no signs of slowing.

Create a colorful Easter

White lilies have become synonymous with the Easter season, but some floral designers are adding a dash of color to the occasion.

Marketing is key to success for Carlos Oramas

Carlos Oramas’ introduction to the floral industry came just over 25 years ago in what he calls a “nondescript, windowless building” in Miami.

Well-Pict plants two new strawberry varieties

Well-Pict Inc., is trying out two new proprietary strawberry varieties in Southern California.

Success Valley strawberries going year-round

Success Valley Produce LLC, Oxnard, Calif., is focusing on expanding its strawberry operations to be year-round and producing in all the U.S. growing areas, said Backus Nahas, director of marketing.

Tight strawberry supplies should improve by Easter

Southern California growers anticipate tight supplies of strawberries for Valentine’s Day, Feb. 14, but there should be an abundance of the fruit by the time Easter arrives on April 21.

Westlake’s Andrew Bivens heads FPFC for 2019

ANAHEIM, Calif. — The Fresh Produce & Floral Council will continue to focus on its four-year-old Apprentice Program and possibly expand its educational platform to include more experienced industry members.
Jan 28, 2019 by Tom Burfield #Produce Retail, #Floral

Sun Pacific plans Cuties promotion

Cuties brand mandarins from Sun Pacific Shippers Inc. will host a Sweeter with You promotion on social media in February.

Sunkist rolls out Lunar New Year box

As more consumers turn to citrus to help them celebrate the Lunar New Year Sunkist Growers Inc. has introduced a 2019 limited edition Year of the Pig gift carton for navel oranges.
Jan 25, 2019 by Tom Burfield #The Packer

Limoneira markets organic lemons

Limoneira Co. is packing and marketing organic lemons year-round.