Tom Burfield

Tom Burfield

Suppliers satisfied with L.A. summer sales

Perspectives on how the Los Angeles produce scene is unfolding this summer range from very good to mediocre, but nobody’s saying the season is a dud.

Organic avocado sales jump 28%

A growing number of consumers seem to be drawn to the organic avocado category, and grower-shippers say organic sales are on the rise.

Growth continues in organic category

It doesn’t appear that the popularity of organic fruits and vegetables is going to fade anytime soon, with Americans spending nearly $50 billion on organics in 2017.

How fresh produce companies are marketing to kids

Read how fresh fruit and vegetable companies are reaching out to younger consumers and their parents with promotions, campaigns, packaging, displays and more.

Chilean avocado volume expected up slightly

It’s too early to say for sure how many avocados Chilean growers will export to the U.S. this year, but volume likely will be up a bit from last year’s 66 million pounds.

Peruvian avocado season extended through September

A late start for Peruvian avocados this summer means shippers should be able to stretch supplies into October, said Xavier Equihua, CEO of the Washington, D.C.-based Peruvian Avocado Commission.

Retailers get behind kids’ programs

Retailers and distributors who have supported kids-oriented programs like Produce for Kids and PMA’s Eat Brighter! initiative say the programs can help lift sales while encouraging kids to eat healthy.

Hurricane nips SlimCado avocado volume

Last year's Hurricane Irma has put a dent in the supply of Slimcados marketed by Brooks Tropicals Inc. this season, but things could be worse than they are.

Avocado movement up for 2018

Supplies may be a bit tight during July and August, but when all is said and done, total volume of hass avocados sold in the U.S. this year should be up, according to the Hass Avocado Board.

Lettuce growers optimistic despite tough start

A springtime outbreak tied to romaine lettuce, along with erratic weather in California, rising freight rates and the usual competition from regional deals presented a challenge for California leaf and lettuce growers.