Joe Watson
Leveraging the year of fruits and vegetables
Every year in January we know that consumers make a concerted effort to eat healthy. But in 2021, there is an additional tailwind for fresh produce marketers and retailers.
Jan 05, 2021 by Joe Watson
Looking back on 2020 and looking ahead to 2021
For most businesses, this harrowing year has often felt like flying the airplane while building it, and yet so much good has come out of an incredibly turbulent period.
Nov 30, 2020 by Joe Watson
Prepare to win this holiday season
Each year retailers lean into the final two months of the calendar to capitalize on a strong demand for produce as well as seasonal items meant to charm the senses during what generally is a jubilant and festive period.
Nov 06, 2020 by Joe Watson
Retailers: Be there (at Fresh Summit) or be square
Right about now, we were all supposed to be in Dallas, which was set to host for the first time the Produce Marketing Association’s Fresh Summit conference and expo.
Oct 07, 2020 by Joe Watson
Mentoring in produce and its value to the next generation
It is June 1979, and a 15-year-old boy begins work in the local supermarket of the small town he lives in, like so many generations of kids have done before.
Sep 08, 2020 by Joe Watson
Back to the future for fresh produce
Trends are shifting at such a rate that it can be hard to keep up, but now that we are five months into the pandemic, there is a normalcy beginning to appear.
Jul 31, 2020 by Joe Watson
Opportunities for produce amid COVID-19
If there was ever a time to connect with consumers more broadly to maintain the momentum for demand, the time is now.
Jul 02, 2020 by Joe Watson
Leveraging opportunity for fresh fruits and vegetables
Time to strike while the iron is hot for strawberries, grapes, watermelons and more.
Jun 03, 2020 by Joe Watson
Normal or abnormal – An unusual summer is reality for retailers
If the past two months seem more like two years, you are not alone. As COVID-19 fatigue continues, we all long for a return to a sense of normalcy.
May 01, 2020 by Joe Watson
In the face of a pandemic, retailers are the heroes
March was a very long year.
Apr 07, 2020 by Joe Watson