Joe Watson

Joe Watson

Leveraging the year of fruits and vegetables

Every year in January we know that consumers make a concerted effort to eat healthy. But in 2021, there is an additional tailwind for fresh produce marketers and retailers.

Looking back on 2020 and looking ahead to 2021

For most businesses, this harrowing year has often felt like flying the airplane while building it, and yet so much good has come out of an incredibly turbulent period.

Prepare to win this holiday season

Each year retailers lean into the final two months of the calendar to capitalize on a strong demand for produce as well as seasonal items meant to charm the senses during what generally is a jubilant and festive period.

Retailers: Be there (at Fresh Summit) or be square

Right about now, we were all supposed to be in Dallas, which was set to host for the first time the Produce Marketing Association’s Fresh Summit conference and expo.

Mentoring in produce and its value to the next generation

It is June 1979, and a 15-year-old boy begins work in the local supermarket of the small town he lives in, like so many generations of kids have done before.

Back to the future for fresh produce

Trends are shifting at such a rate that it can be hard to keep up, but now that we are five months into the pandemic, there is a normalcy beginning to appear.

Opportunities for produce amid COVID-19

If there was ever a time to connect with consumers more broadly to maintain the momentum for demand, the time is now.

Leveraging opportunity for fresh fruits and vegetables

Time to strike while the iron is hot for strawberries, grapes, watermelons and more.

Normal or abnormal – An unusual summer is reality for retailers

If the past two months seem more like two years, you are not alone. As COVID-19 fatigue continues, we all long for a return to a sense of normalcy.
May 01, 2020 by Joe Watson #Newsflash