Wonderful debuts bin for holiday season
Los Angeles-based The Wonderful Co. plans to showcase new holiday bins for its pistachios at the Produce Marketing Association’s Fresh Summit.
The red and green bins, which feature an elf holding a pack of the snack nuts, follow up Wonderful’s 2018 holiday campaign around The Grinch, which prompt a 15% increase in sales during Christmas last year, according to a news release. The company has found household purchasing power for December is on average 1.7 times higher than the average month.
“The creative was designed to put consumers in the holiday mindset and capture their attention in the produce section,” the company wrote in the release. “Wonderful Pistachios bins have proven cart-stopping power and can sell product twice as fast. The elf creative will be available for Wonderful Pistachios (one-quarter) pallet bins and pop-up bins, giving retailers the flexibility to have several bins on the floor in different locations in the store, while also allowing merchandisers to build larger-than-life displays that wow consumers.”
More elements of the Wonderful holiday marketing campaign — including TV commercials — will be announced later.