Wonderful Co. goes big in NY’s Times Square
The Wonderful Co., Los Angeles, is again spotlighting its products in New York’s Times Square, with digital billboards displaying ads for Wonderful products through October.
Wonderful Pistachios, POM Wonderful pomegranate juice, Fiji Water and JNSQ Wines will be advertised through June, with other brands appearing in the following months. The company also markets Halos mandarins and Wonderful Almonds.
“Now more than ever, consumers are looking for healthy snacks that taste good,” said Adam Cooper, senior vice president of marketing at The Wonderful Co., in a news release. “We are investing in connecting our brands together under The Wonderful Co. umbrella to help consumers make better choices.”
The company has spent $1 billion in marketing over the last decade, and invested $100 million in research and consumer insights to elevate its brand of snacks, according to the release.
“Times Square is one of the world’s most visited tourist attractions and has an unparalleled gravitas and prestige,” Cooper said in the release. “The Wonderful Co. take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands.”